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General Manager Buying and merchandising Apparel and Fashion


Work experience


General Manager

GM-Buying and Merchandising

Position Held: Duration: Job Profile: ❖ Responsible for the P&L of the non food categories at the 500+supermarket store, PAN INDIA. ❖ Development of private label for the non food categories. ❖ Ensure strategies developed under each category meet the needs of the shoppers. ❖ To coordinate and agree with regional/zonal category on regional/zonal merchandise mix and financials ❖ Develop the best and most effective vendor base for the category & agree upon Terms of Trade. ❖ Develop and retain a high performing motivated category management team. ❖ Turned around the category from negative LTL to 50% +LTL growth(like to like)


Head-Buying and Merchandising

AMANI Dar Al Amani Group
Name of the organization: Dubai) Position Held: Head-Buying and Merchandising Duration: Job Profile: ❖ Developed the buying and merchandising strategy for the brand as per the prevailing market trends for the modern Arabic women in Ethnic and Western wear segment ❖ Provided inputs on the fixtures and layout. ❖ Effectively took care of the budgets and the sales plan for each season. ❖ Identified and developed vendors(local and international) ❖ Worked closely with the marketing team on in store and mall promotions and effective returns especially during the biannual shopping festivals(DSF&DSS)


ShoeMart LLC
Name of the organization:, LANDMARK Group, Dubai. Position Held: Merchandiser-STEVE MADDEN Duration:. Job Profile: ❖ Liaise and communicate regularly with principles for new lines and orders ❖ Analyze existing stock levels for timely roll out of promotional campaigns to maintain the warehouse inventory holding norms and achieve targeted sale. ❖ Inventory Stock Optimization-Ensured that optimum category inventory levels are maintained at stores keeping in mind store requirements as well as working back store space constraint. ❖ Analyze the effectiveness of promotions in achieving targeted levels of sales and margins.

Associate Professor

National Institute of fashion Technology
Name of the organization: Position Held: Assistant Professor Duration: Job Profile: ❖ Developed the course curriculum for Fashion Buying. ❖ Taught subjects of Fashion marketing and merchandising to undergraduate and graduate semesters. ❖ Took modules of Product development for undergraduate and graduate semesters. ❖ Mentored the graduating semester students in their portfolio development and final design collection. ❖ Provided counseling to students on industry expectations and demands. ❖ Assisted the director and the placement committee in an effective interaction with the Fashion and Retail industry.

Category Manager


Name of the organization: Retail Ltd. Position Held: CATEGORY MANAGER Apparel, Footwear, Fashion Accessories and Branded Watches Duration: Job Profile: ❖ Part of the start up team. ❖ Developed and implemented the merchandise strategy for the current market and future growth for Indian wear, Western wear and Intimate wear. ❖ Conceptualized and developed the in-house brand for Apparels, footwear and accessories“ City”, with its sub brands-“ City sense, City life, City style, City kids, City sports” and the in-house brand for Denims“ River Inc.” ❖ To phase sales, stock, margin, markdown and intake plans and projection for each brand weekly, taking into account all the facets of the retail business. ❖ Managing the financial buy plan for Apparel, Footwear, accessories and branded watches. ❖ International sourcing of fashion accessories and footwear from China and South east Asia ❖ Identifying and working closely with vendor, supplier and manufacturer for development of products ❖ Planning the category wise budget and sales plan with a credible and balanced option plan. ❖ Planning and controlling stock turn and inventory ❖ Designing the look and feel of the dept.-fixture n layout ❖ Giving inputs no the Marketing and Operations team for executing various promotions at the store



MAX Retail LLC
Name of the organization:., Landmark Group, Dubai Position Held: Buyer: Ladies wear Duration: Job Profile: ❖ Part of the start up team. ❖ Working closely with international vendors for range development through product research and development for womeswear category ❖ Stock control-intake, allocation and replenishment as per budgeted sales planning along with markdown management.

Sr. Designer

Pantaloon Retail India Ltd
Name of the organization:. Position Held: Sr. Designer Duration: Job Profile: ❖ Designing new collections and concepts for the in house Ladies western wear brands-“ HONEY” &“ BARE” along with story tags and labels as per forecast and current trends ❖ Giving directions for visual merchandising for the stores as per each collection


West Coast Industries Pvt ltd
Name of the organization:, Mumbai. Position Held: Designer-Merchandiser(Fabrics) Duration: Job Profile: ❖ New fabric/styling development for the buyers/design Studio and sourcing Fabrics and accessories. ❖ Analyzing the garment and offering technical support regarding the fabric behavior and costing to the merchandising team.



Master's in Design


Bachelor's in Science


Specialisation in Textile Science


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