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ALINDA MOHANTY

General Manager Buying and merchandising Apparel and Fashion

Skills

Work experience

2012-09Present

General Manager

GM-Buying and Merchandising

Position Held: Duration: Job Profile: ❖ Responsible for the P&L of the non food categories at the 500+supermarket store, PAN INDIA. ❖ Development of private label for the non food categories. ❖ Ensure strategies developed under each category meet the needs of the shoppers. ❖ To coordinate and agree with regional/zonal category on regional/zonal merchandise mix and financials ❖ Develop the best and most effective vendor base for the category & agree upon Terms of Trade. ❖ Develop and retain a high performing motivated category management team. ❖ Turned around the category from negative LTL to 50% +LTL growth(like to like)

2011-082012-06

Head-Buying and Merchandising

AMANI Dar Al Amani Group
Name of the organization: Dubai) Position Held: Head-Buying and Merchandising Duration: Job Profile: ❖ Developed the buying and merchandising strategy for the brand as per the prevailing market trends for the modern Arabic women in Ethnic and Western wear segment ❖ Provided inputs on the fixtures and layout. ❖ Effectively took care of the budgets and the sales plan for each season. ❖ Identified and developed vendors(local and international) ❖ Worked closely with the marketing team on in store and mall promotions and effective returns especially during the biannual shopping festivals(DSF&DSS)
2011-052011-08

Merchandiser

ShoeMart LLC
Name of the organization:, LANDMARK Group, Dubai. Position Held: Merchandiser-STEVE MADDEN Duration:. Job Profile: ❖ Liaise and communicate regularly with principles for new lines and orders ❖ Analyze existing stock levels for timely roll out of promotional campaigns to maintain the warehouse inventory holding norms and achieve targeted sale. ❖ Inventory Stock Optimization-Ensured that optimum category inventory levels are maintained at stores keeping in mind store requirements as well as working back store space constraint. ❖ Analyze the effectiveness of promotions in achieving targeted levels of sales and margins.
2008-122010-11

Associate Professor

National Institute of fashion Technology
Name of the organization: Position Held: Assistant Professor Duration: Job Profile: ❖ Developed the course curriculum for Fashion Buying. ❖ Taught subjects of Fashion marketing and merchandising to undergraduate and graduate semesters. ❖ Took modules of Product development for undergraduate and graduate semesters. ❖ Mentored the graduating semester students in their portfolio development and final design collection. ❖ Provided counseling to students on industry expectations and demands. ❖ Assisted the director and the placement committee in an effective interaction with the Fashion and Retail industry.
2005-022008-11

Category Manager

HYPERCITY(INDIA) PVT

Name of the organization: Retail Ltd. Position Held: CATEGORY MANAGER Apparel, Footwear, Fashion Accessories and Branded Watches Duration: Job Profile: ❖ Part of the start up team. ❖ Developed and implemented the merchandise strategy for the current market and future growth for Indian wear, Western wear and Intimate wear. ❖ Conceptualized and developed the in-house brand for Apparels, footwear and accessories“ City”, with its sub brands-“ City sense, City life, City style, City kids, City sports” and the in-house brand for Denims“ River Inc.” ❖ To phase sales, stock, margin, markdown and intake plans and projection for each brand weekly, taking into account all the facets of the retail business. ❖ Managing the financial buy plan for Apparel, Footwear, accessories and branded watches. ❖ International sourcing of fashion accessories and footwear from China and South east Asia ❖ Identifying and working closely with vendor, supplier and manufacturer for development of products ❖ Planning the category wise budget and sales plan with a credible and balanced option plan. ❖ Planning and controlling stock turn and inventory ❖ Designing the look and feel of the dept.-fixture n layout ❖ Giving inputs no the Marketing and Operations team for executing various promotions at the store

2004-022005-01

Buyer

MAX Retail LLC
Name of the organization:., Landmark Group, Dubai Position Held: Buyer: Ladies wear Duration: Job Profile: ❖ Part of the start up team. ❖ Working closely with international vendors for range development through product research and development for womeswear category ❖ Stock control-intake, allocation and replenishment as per budgeted sales planning along with markdown management.
2002-062004-01

Sr. Designer

Pantaloon Retail India Ltd
Name of the organization:. Position Held: Sr. Designer Duration: Job Profile: ❖ Designing new collections and concepts for the in house Ladies western wear brands-“ HONEY” &“ BARE” along with story tags and labels as per forecast and current trends ❖ Giving directions for visual merchandising for the stores as per each collection
2000-062002-06

Designer-Merchandiser

West Coast Industries Pvt ltd
Name of the organization:, Mumbai. Position Held: Designer-Merchandiser(Fabrics) Duration: Job Profile: ❖ New fabric/styling development for the buyers/design Studio and sourcing Fabrics and accessories. ❖ Analyzing the garment and offering technical support regarding the fabric behavior and costing to the merchandising team.

Education

19982000

Master's in Design

NATIONAL INSTITUTE OF FASHION TECHNOLOGY
19941997

Bachelor's in Science

LADY IRWIN COLLEGE

Specialisation in Textile Science

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