Mustafa Ali

Mustafa Ali

Work History

Work History

Marketing Executive

Softline Software Services

Worked within a team environment to carry out a full range of product marketing. Established product demos, pricing and programmes. Assisted in Web site promotions and in communicating marketing programs. Developed creative print and online marketing collateral. Provided direct support to Marketing Manager.

Selected Contribution:

Demonstrated immediate talents upon hire and excelled quickly to become recognised by management as key member of marketing team.

Marketing Manager

Storm Computers L.L.C

Define strategy for and develop, execute and manage comprehensive marketing plan encompassing integrated marketing initiatives designed to penetrate and grow targeted markets. Communicate with customers and vendors to coordinate overall marketing effort in accordance with company goals. Plan and carry out regional market research and analyses. Play integral role in company’s development activities.

Selected Contributions:

Drove up target-market product sales by 20% through designing and launching new marketing strategy.

Increased revenue from Aed 2, 00,000 to Aed 3, 00,000+ within six month by spearheading creation and        implementation of highly effective marketing campaigns

2005 - 2007

Marketing Incharge

Nasser Sports Centre

Developed and managed a wide range of marketing tools, including promotional materials, direct-mail pieces, and Web site design and content. Defined and evaluated product marketing collateral, programmes, and analyses. Tracked, projected and reported both advertising and circulation-based marketing programmes. Maintained communication with management to ensure seasonal marketing activities are aligned with business goals. Provided leadership and direction to marketing associates to guide the creation of marketing materials coordinating with the media companies and ensure congruence with objectives.

Selected Contributions:

Successfully maintained and increased customer base by designing and implementing strategic customer-retention programs.

Planned and led execution of online advertising campaign that doubled monthly revenue.


Apr 2002 - Present

Masters of Business Administration

Indian Institute of Business Management




  Analyzing Figures, Making Decisions, Managing people, managing projects Budgeting, Identifying Problems, Research, Seeing big pictures, solving problems Seeing details, selling.   


Marketing/management professional with experience across a broad range of industries and product/service categories, small, medium and large companies, B2B and B2C, domestic and international… 


Positioning, Branding, Strategic Planning, Competitor Analysis, Brand Analysis, Brand Re-Branding, Market Research, Channel Marketing, Business Planning, Brand Identity, Brand Portfolio Management, Internal Branding, International Brand Development, Marketing Communications, Online Strategy, Online Brand Marketing, SEM, SEO , Google Ad words, Pay-Per-Click advertising, Brand & Marketing Metrics, Sales strategy, New Business Development, Customer Relationship Enhancement,

All areas of the Marketing Mix …Practical, results oriented 


Reading Books


Fine Dining