Muhammad Ali Malik

  Professional profile:   Experience in managing news events, preparation of news reports and coordinating both photographic and video coverage. Major professional standing in Islamabad dating back to a decade and more. Enjoy good relations with the media as a credible professional. Also known on the Karachi media scene. Experience of working with advertising agencies on a regular as well as project basis. Experience of working with private and public sector media representatives and organisations. Managing and organising media coverage of events, like conferences, seminars, workshops, etc. Experience of interacting with foreign media representatives and organisations. Worked on media projects, like text and graphic based products, corporate brochures, documentaries, advertisement supplements, etc. Cross knowledge of other affiliates of the industry, like graphics designing, printing processes, advertising, video production, news photography, newspaper supplements, etc. Close association with protocol handling of foreign delegations. Worked as part of a team managing the conduct of international conferences. Extensive experience of military public relations in the field. Experience of handling sensitive events critical to news media and crisis management. Worked on the media side of a social marketing campaign, the aim of which was to raise the awareness level of the public against corruption and bring about resistance through behavioural change. Experience of corporate communications and corporate branding. Experience of preparing media guidance, press briefs, pre-interview sessions, etc. Experience of assessing the communication needs of an organisation and recommending requisite structures and policies for improving and supporting its main functions.       Project management:   Developed corporate brochure for National Accountability Bureau. Executively produced a 15-mins corporate documentary, with inputs ranging from parts of the script, arranging sequences for shooting and editing. Exclusive responsibility for media content of corporate website. Professional collaboration with foreign associates in getting satellite video feeds, digital text and photo content from abroad for local distribution. Closely associated with the development of an interactive corporate multi-media product. Handled special occasion newspaper advertisement supplements on more than one occasion.