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Alicia J. Coverdale

Positive-Communicator-Clever. Campaigns-Advertisements-Unique. Businesses-Attention-Success.

Education

Aug 2008May 2013

Bachelor of Arts in Communications with an emphasis in Advertising

Fort Hays State University

Related courses from FHSU:

  • Strategic Electronic Marketing
  • Spanish I & II
  • Advertising Management, Media Analysis and Planning
  • Desktop Publishing and Publication Design
  • Advertising Copywriting Strategy and Tactics

Work History

Dec 2014Present

Sales Associate

Kansas Sampler/Rally House
  • Encourage rivalries and alumni memories
  • Place and straighten products in pleasing positions that will stimulate purchase
  • Entice customers with company loyalty program (Rally House Rewards)
  • Reach a daily sales goal
  • Provide excellent customer service with clear communication.
Jul 2013Dec 2014

Server

Blind Tiger Brewery & Restaurant
  • Welcome customers to the restaurant with a clean appearance
  • Through conversation, discover individual food and drink preferences with intent to suggest beers and specials they will enjoy
  • Coordinate with the kitchen workers, the bartenders and the managers in order to provide an ideal service for each consumer
  • Handle consumer money with trust and efficiency
  • Entice with upcoming items and specials for future customer return.
Sep 2013May 2014

Online Editorial Assistant

Ogden Publications
  • Transfer all publication articles from Adobe InDesign document to files within the Sitecore content management system as new issues are released
  • Using Google AdWords, research and perform search engine optimization for all articles that go online
  • Excerpt assigned books onto the publication website using and applying search engine optimization; Using Google Analytics, research and record website metrics for a given, specific category of articles within all publications
  • Optimize magazine mobile app for customer experience using MAZ Control.
Sep 2012May 2013

Intern/Marketing Assistant

Nex-Tech
  • Write and finalize advertisements in coordination with the Media Dept.
  • Assist/Lead campaign with TV, Radio, Direct Mail, and Bill Insert pieces
  • Prepare, address and mail Direct Mail pieces
  • Shadow television commercial performances and productions; Follow Marketing Analysts to phone, internet, and cable-training events
  • Assist in brainstorming ideas for advertisements and campaigns
  • Invite customers to events via telephone
Aug 2012May 2013

Marketing Director

The University Leader
  • Reformat website based on needs and uses throughout the year
  • Design, Execute advertising campaigns to reach target audience
  • Adjust to progressive decline in reading and funding of print newspapers

Honors

News Writing Award
First place winner at 2014 Kansas Professional Communicators Contest in Collegiate News Writing Category
Campaign Plan Award
First place winner for American Democracy Project campaign plan in the 2012 Kansas Professional Communicators Contest

References

Nathan Schulte

Dustin Schlaefli

Qingjiang Yao

Past Projects

Text section

© Copyright Alicia Coverdale 2015

Skills

  • HTML and CSS

  • Content Management Systems (Sitecore, Wordpress)

  • Search Engine Optimization

  • Adobe Creative Suite

  • Microsoft Office Suite

  • Final Cut Pro, iMovie, AfterEffects editing software

  • Efficient and effective oral/written communication skills

  • Articulate, adaptable, flexible and personable

  • Self-driven in learning new languages (American Sign Language and Mandarin Chinese) and adding to existing knowledge of the Spanish language.