Alicia Lombardo

Alicia Lombardo

Work History

Work History

President & Founder

Mosaic Marketing, LLC

Mosaic provides strategic marketing and business development services to nonprofit organizations, small to mid-sized professional service firms, start-ups, small and minority business enterprises, government entities, and educational institutions throughout the Baltimore-Washington Metropolitan area - and nationwide! As President I wear many hats, work a lot of hours, and drink a lot of coffee...but I wouldn't have it any other way!  Creativity is my passion and serving clients in industries that are often overlooked by the large agencies is my priority. Visit Mosaic's website to learn more and contact us about your next project - You can also follow Mosaic on Facebook, Twitter and LinkedIn for industry related tips, tricks and trends!

Dec 2012 - Dec 2013

Senior Marketing Coordinator

KCI Technologies, Inc.
  • Prepared submissions, proposals, statements of qualifications, pre-qualifications, presentation handouts and various documents including word processing, proofreading, reproduction, assembling, binding, distribution and debriefing primarily for state and local government entities
  • Proposals ranged in size from less than $100K to more than $10M, from three pages to 700 pages
  • Helped the firm expand into new geographic markets including Pennsylvania and Florida
  • Maintained Cosential database, including resume updates, project updates, general boilerplate knowledge and the life cycle status of submissions
  • Assisted in identifying, qualifying and tracking leads, RFP's, RFQ's, IFB's, sources sought, etc.
  • Identified project advantages and disadvantages and communicated with discipline head and delegated staff to determine go/no-go decision
  • Coordinated with subconsultants and maintained relationships with corporate partners
  • Created and maintained marketing brochures and other marketing collateral
  • Mentored Marketing Coordinators and other assistant staff members
Oct 2007 - Oct 2012

Marketing Coordinator

Hunt Valley, Maryland Marketing Coordinator Managed proposal process from opportunity identification through account closure and client debrief to improve future submissions-averaged five(5) proposals p/mo., ten(10) in pipeline concurrently Wrote high-quality, tailored proposals primarily for the state and local government, not-for-profit and commercial industries to ensure compliance with RFP requirements and client specific needs Set priorities, managed multiple team members from remote locations, and ensured deliverables were submitted within the pre-determined deadlines Facilitated strategy development, timelines and responsibilities, and incorporated relevant graphics Utilized Salesforce CRM platform to maintain account information and to track sales goals; Maintained Excel database to track proposal pipeline historical data Helped develop and realize goals of the annual business development plan Cultivated and maintained relationships with potential clients and business partners Produced collateral materials, ads, Notable Achievements: sponsorship packages, and training ? Closed largest contract in firm history for large materials; planned events federal agency-$20M Designed, wrote copy, and developed new ? Increased win rate from 27% to 46% for new work firm website with vendor won versus proposals submitted in three years Created industry-and service-tailored ? Business development team consistently added $1 presentations, credentials packages, and to $2M revenue per year other leave-behinds ? Submitted eight(8) quality proposals in one week! Managed Supplier Diversity and MBE ? SBC Employee of the Month for Exemplary ClientService, Performance and Dedication initiatives for minority-owned firm Led a team of ten employees, served as ? SBC Star Performer Award for demonstrating our core value of Clients First editor and production manager of quarterly



Stevenson University