Alice Henderson

  • Vancouver BC

Marketing Manager

Work History

Work History
Jul 2013 - Present

Director of Marketing

Daniel Bryson Sales Corporation(DBSC)
Vancouver, Canada Director of Marketing DBSC is a startup sales, marketing and media consulting firm with clients ranging from technology to eco tourism. Reporting to the CEO and working as the sole marketing resource within the team. Responsible for overseeing the full cycle of marketing strategies, including design, implementation, budgeting, campaigns and presentations. Specific accomplishments include: Re-launched a client's business with new branding, development of an innovative website, establishing an email marketing program and building of social media audiences. Designed, wrote and executed email campaigns exceeding business targets and industry response rates. Marketed and coordinated a series of outdoor events which resulted in 3 sell out shows. Sought out, self taught and applied multiple technologies in light of limited budget and resources. Brand spokesperson in media for a number of clients.
Nov 2012 - Apr 2013

Groups Coordinator

Big White Ski Resort-Big White
Canada Groups Coordinator Reporting to the Reservations Manager, responsible for managing all aspects of a group's visit to the resort. Specific accomplishments include: Ensured thousands of visitors from school, university, corporate and private groups had a well organized and memorable experience at Big White Ski Resort. Guest reporter on weekly' Beyond The Snow' feature on local television.
Jul 2012 - Oct 2012

Product Marketing Project Coordinator

RedBalloon
Sydney, Australia Product Marketing Project Coordinator(Contract) RedBalloon is an experience based gift company and one of the top 10 places to work in Australia. Reporting to the Product Marketing Manager, responsible for delivering an online product merchandising project within a tight timeline.
Jul 2008 - Oct 2011

Partnerships Manager

RedBalloon
Sydney, Australia Partnerships Manager Reporting to the Marketing Manager, responsible for driving RedBalloon brand awareness and revenue through strategic marketing partnerships and associated promotional campaigns. Specific accomplishments include: Managed an extensive number of marketing partnerships(online & offline) that generated incremental revenue. Achieved 32% growth year on year from special offer revenue through partner promotions in 2011. Driver in project team that launched RedBalloon's first retail product and managed concession stand team. Initiated the first Customer Advisory Board including coordinating focus group tasks and research assessments. Provided reporting and strategic recommendations based on findings.
Oct 2006 - Jun 2008

Product Marketing Coordinator

RedBalloon
Sydney, Australia Product Marketing Coordinator Reporting to the Product Marketing Manager, responsible for developing and managing supplier relationships and their product portfolios. Specific accomplishments include: Wrote compelling search engine optimized copy for at least 20 new products per week, edited images and published them on the RedBalloon website. Nurtured 800 supplier relationships and their 2000 plus products. Established the process for reviewing customer feedback and resolving complaints. Standardized supplier margins through policy and contract negotiations. Marketed and organized the first supplier round table events.
Jun 2005 - Apr 2006

Personal Assistant

The White Agency Estate Agents-Sydney
Australia Personal Assistant to Managing Director Reporting to the Managing Director(MD), responsible for providing marketing, sales and administration support to the MD and team. Role involved creating promotional materials, conducting open homes, organizing events and property management.
Jan 2005 - Jun 2005

Receptionist

Property Management
Ben Boyd Sydney, Australia Receptionist TECHNOLOGY Email Marketing-Mailchimp and Get Response Design-Intermediate: Adobe Illustrator

Education

Education

Outstanding School Citizenship

School Vice Captain Outstanding School Citizenship
2007 - 2011

B.B

La Trobe University Sydney
2006

Diploma

Institute

Text Section

Skills

Skills