Download PDF


Enterprising Fashion Brand Manager with an innate ability to market assorted fashion brands due to a deep understanding of the fashion market. Adept at responding to retail trends with appropriate marketing strategies. Specialize in establishing and achieving marketing and sales goals.

Work History

Oct 2017Present

Sales & Marketing Specialist

Specialists Co
  • Engages in superior customer service by making information readily available.
  • Persists in sales even in the face of failure.
  • Demonstrates products and services as deemed necessary by clients and management.
  • Schedules appointments and meetings as necessary.
  • Answers questions from clients.
  • Makes product knowledge readily available to self and other sales people through various resources.
  • Finds ways to sell products in the face of a down market.
  • Researches client base to find new types of customers and sells to them accordingly.
  • Creates a plan for gaining customers and then retaining them based on warranties or guarantees.
  • Analyzes and creates a plan for engaging the target market.
  • Analyzes the competition to create a plan for engagement.
  • Makes product appeal to the target market.
  • Trains other sales people in the art of selling.
  • Makes sure that all salespeople meet quota during a given period.
  • Sets up booths at trade shows and demonstrates the quality or uses of a product.
  • Demonstrates superior time management skills and meets sales deadlines.
Apr 2017Sep 2017

Brand Manager

Marcielia for investment 


  • Analyze how our brand is positioned in the market and crystallize targeted consumers insights.
  • Take brand ownership and provide the vision, mission, goals and strategies to match up to.
  • Translate brand strategies into brand plans, brand positioning and go-to-market strategies.
  • Lead creative development and create motivating stimulus to get targeted population to “take action”. 
  • Establish performance specifications, cost and price parameters, market applications and sales estimates.
  • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs).
  • Coach the team and get the best from everyone.
  • Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues.
  • Oversee marketing and advertising activities to ensure consistency with product line strategy. 
  • Monitor product distribution and consumer reactions. 
  • Anticipate bottlenecks. 
  • Brainstorm new and innovative growth strategies.
  • Align the company around the brand’s direction, choices and tactics. 


Tariq Al Kayali (Retail Manager) +962796009007 

Waleed Abdulla (Brand Manager) +962797125105

Sep 2015Mar 2017

PR and Events Manager

Xenia Hospitality Consultants


  • Planning, developing and implementing PR strategies.
  • Liaising with and answering inquiries from media, individuals and other organisations.
  • Researching, writing and distributing press releases to targeted media.
  • Collating and analyzing media coverage.
  • Preparing and supervising the production of publicity brochures, hand-out’s, direct mail leaflets, promotional videos, photographs, films and multimedia programs.
  • Devising and coordinating photo opportunities.
  • Organizing events including press conferences, exhibitions, open days and press tours.
  • Maintaining and updating information on the organisation's website.
  •  Managing and updating information and engaging with users on social media sites such as Twitter and Facebook SEO (Search Engine Optimization).
  • Delivering events on time, within budget, that meet (and hopefully exceed) expectations.
  • Setting, communicating and maintaining timelines and priorities on every project.
  • Communicating, maintaining and developing client relationships.
  • Managing supplier relationships.
  • Travelling to onsite inspections and project managing events.
  • Being responsible for all project budgets from start to finish.
  • Ensuring excellent customer service and quality delivery.


Bassam Banna (Executive Director) +962 797224937

Jan 2009Aug 2015

Shop Manager

Azadea Group


  • Deliver excellent customer service and maintain a high standard of customer management at all times.
  • Addressed customer inquiries and resolved complaints
  • Sending and receiving shipments by sending details and descriptions to the logistic department.
  • Reporting daily detailed information regarding store accounts.
  • Purchasing Goods and paying for the ordered goods as well as tracking of how much is used up during ordering of goods.
  • Merchandising, marketing and coordination in coherence.
  • Directed and supervised employees engaged in sales, inventory-taking and reconciling cash receipts.
  • Completed weekly schedules according to payroll policies.
  • Tirane staff to deliver outstanding customer service.
  • Wrote order supply requests to replenish merchandise.
  • Take full responsibility for the set-up and effective store operation within company policy at all times.
  • Take full responsibility for the results achieved in the store, including profit and loss (P&L) performance, inventory, Mega stock, standards and audits.
  • Ensure that opening and closing procedures are adhered to, in line with company policy and deadlines.
  • Completes store operational requirements by scheduling and assigning employees; following up on work results.
  • Maintains store staff by recruiting, selecting, orienting, and training employees.
  • Maintains store staff job results by coaching, counseling, and disciplining employees; planning, monitoring, and appraising job results.
  • Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions;analyze KPI’s (Key Performance Indicator) and P&L (profit & Losses statement) reports.
  • Identifies current and future customer requirements by establishing rapport with potential and actual customers and other persons in a position to understand service requirements.
  • Ensures availability of merchandise and services by approving contracts; maintaining inventories.
  • Formulates pricing policies by reviewing merchandising activities; determining additional needed sales promotion; authorizing clearance sales; studying trends.


Massimo Dutti, Uterque, Tezenis, Calzedonia and Gymboree




British council

International English language testing system 

Company Profile Design

Creating the look, layout, and features of a company profile.

Xenia Hospitality Consultants.  Created in 2016

Booklet & Map Design

Creating the look, layout, features and content of a booklet & map.

Abercrombie & Kent.    Created in 2016

Brochure Design

Creating the look, layout, and features of a brochure. 

The Dojo Academy.   Created in 2016

School Logo & Business Card Design

Creating the look, layout, and features of a school logo and business card

Al Eman educational School.  Created in 2016