A seasoned Communications, Marketing and Public Relations professional; with over 10 years of high performance experience in Canada, USA, and Asia. Proven ability to develop communications and marketing strategies and execute national level plans across a wide variety of audiences and platforms.

  • Marketing / Communications Strategy

  • Media Management

  • Digital Strategy Development

  • Brand Management

  • Marketing Collateral Design

  • Communications Support

  • Community Investment Planning 

  • Issue Sensing

  • Crises Management

Work History

Work History
May 2015 - Present

Communications Manager - Canada

DuPont Pioneer
  • Managed the national internal communication of business priorities, issues and news for the Canadian business.

  • Proactively assessed communication needs and made recommendations to the Country leadership.

  • Provided communications counsel to President and business leaders on strategic communications and recommendations to manage key issues within the Canadian region.

  • Led the development and execution of public affairs strategy for the business including support for issues management, issues training and media relations.

  • Developed communication messages and tactics to increase visibility and positioning in Canada while increasing its image and reputation amongst the media and key stakeholders.

  • Identified emerging external issues and communications opportunities, responded to requests for information and represent the organization externally.

  • Collaborated with Communications, Government Affairs, Marketing Communications, Industry Relations and Community Investment to ensure consistency and effectiveness of key messages.

  • Provided counsel and creative execution for major business presentations, internal websites, key internal communications and key external meetings.

  • Managed the Community Investment program for Canada overseeing corporate donations, and managing associated public relations.


Feb 2013 - May 2015

Marketing Manager

Himark BioGas Inc.
  • Set up the marketing function and developed the strategic marketing strategy for Canada and USA.

  • Created marketing and brand collateral, including corporate profiles, advertisements, brochures, presentations, company videos and 3D process animations, for the North American and Asian markets.

  • Managed the media, including issuing news releases and securing editorial reviews in major trade publications.
  • Developed and managed the company website, supervised the SEO/SEM initiatives, and managed Facebook, LinkedIn and Twitter pages.

  • Built Himark’s brand presence through participation in expos and conferences, and secured speaking opportunities at key conferences.

  • Provided sales support to teams in the US, Canada and Asia by assisting in setting sales targets, maintaining sales data in (CRM), participating in developing RFP responses, carrying out competitive intelligence, and preparing presentations/briefs.

  • Coordinated with strategic partners, advertising agencies, news wire services, digital agencies and video production houses, across North America and Asia.

Aug 2011 - Jan 2013

Communications Manager

DuPont Pioneer
  • Developed the national five year communications plans; aligned and evaluated priorities; and implemented the annual communications plan based on business needs and marketing strategies.

  • Supported and counselled the marketing team on effective marketing communications tools for maximum impact, through designing advertisements, corporate profile, brochures, sales toolkit, signboards, key messages, giveaways, and video documentaries; developing online knowledge centre for dairy customers and customer database management system; leading the new brand identity roll out; and organizing and branding farmer clubs events, expos and biotech seminars.

  • Proactively assessed communication needs of internal audience (employees and the leadership team) and recommended measures to increase employee morale and organizational well-being, including preparing MyPioneer (employee portal) write-ups and employee brand posters; developing Asia Pacific page on MyPioneer; and organizing communications 2.0 training and town hall meetings.

  • Acted as communications interface with Asia Pacific regional team and US head office, including providing counsel on in-country business and industry landscape; and coordinating leadership visits (organizing stakeholder engagement activities, and preparing briefing materials and talking points).

  • Identified emerging external issues and communications opportunities through media monitoring, and responding to requests for information.

  • Built Pioneer® brand presence in the country towards external stakeholder, through expos, biotech seminars, scholarship and universities outreach activities.

  • Provided strategic communications counsel on issues impacting the business, as a member of the country leadership team.

Jun 2008 - Aug 2011

Senior Manager, Corporate Communications

AbacusConsulting (formerly PwC Consulting)
  • Set up the communications infrastructure, and prepared and implemented the national marketing communications and public relations strategic plans.

  • Designed and developed brand collateral, including logos, templates, brand standard documents, corporate profiles, advertisements, backdrops, key messages, and corporate giveaways.

  • Designed and managed websites, employee portals, social media presence, and e-newsletters campaigns.

  • Managed media relations, including issuing news releases and managing news conferences.

  • Carried out proofreading and speech writing, and provided communications support to project teams.

  • Contributed to the development of client communications proposals-multimillion dollar projects.

  • Managed branding at corporate events, and organized various corporate events.

  • Set up Fast Growth 24 Secretariat, in collaboration with AllWorld Network, USA.

  • Coordinated with global partners and governmental agencies, and managed vendor relationships.

  • Prepared the code of business ethics, set up disaster relief funds, organized employees’ health awareness campaign and set up an employment program for physically challenged individuals.

  • Drafted communication policies and advised the Board of Directors on communication trends.

Apr 2004 - Jun 2008

Senior Manager Marketing

Premier Distributors
  • Developed exclusive distribution relationships with numerous global brands, including Calvin Klein, United Colors of Benetton, fcuk, Ferrari, Trussardi, AP and Creed, resulting in revenues of over USD 4 million.

  • Developed and implemented marketing, advertising and business plans, and tracked performance.

  • Supervised above the line (ATL) and below the line (BTL) activities.

  • Carried out market research, market surveys, situation analysis, and competitors review.

  • Carried out forecasting, budgeting, pricing, merchandising, and product and POSM ordering.

  • Introduced the concept of identity counters for fragrances, for the first time in the country.

  • Managed key sales accounts and sub distributors.


2015 - 2015

Executive Program (Advanced Communication, Leadership Skills and Workplace Culture)

Rotman School of Management, University of Toronto
2014 - 2015

Certificate in Digital Marketing Management

University of Toronto, School of Continuing Studies
  • Search Engine Marketing
  • Social Media Strategy
  • Fundamentals of Digital Marketing Management
2001 - 2002

MSc. Analysis, Design and Management of Information Systems

London School of Economics and Political Science
1999 - 2000

Master in Business Administration (MBA)

Imperial College of Business Studies

Specialization: Marketing and Finance

Awarded President's Honour Roll

Professional Trainings

  • DuPont Pioneer Asia Pacific Leadership Foundation Development program, Thailand (2012).

  • DuPont’s “Communications 2.0” training on communicating effectively to engage teams (2012).

  • Workshop on “The Relationship Revolution” by Larry Hochman (2010).

  • Workshop on "Engagement and Communications” by Brenda O’Neill (2010).


  • Appointed member of the Communications Sub-Committee of the Alumni Association (2013-15) at the London School of Economics (LSE), UK.

  • Attended the 2014 Fuel Ethanol Workshop and Expo in Indianapolis, 2013 Wastecon in Long Beach, 2013 International Biomass Conference in Minneapolis, and 2013 Fuel Ethanol Workshop and Expo in St Louis, USA.

  • Member of the Tax Free World Association and attended numerous TFWA exhibitions in France and Singapore.

  • Redesigned business processes for ERP implementation at National Refinery Limited and carried out business process re-engineering at KASB Bank- Sidat Hyder Morshed Associates (a member firm of Ernst & Young).

  • Served as a student representative on the staff-students committee of department of IS and as a member of the event organisation committee at the London School of Economics (LSE).



Marketing Strategy Development

Developed and implemented integrated Marketing and Communications strategies for Fortune 500 companies and start-ups.

Marketing and Communications Collateral Design

Designed and developed marketing collateral, including advertisements, corporate profiles, presentations, product brochures, flyers, client success stories, media libraries, trade show booths, backdrops, giveaways, corporate videos, animations, and sales toolkits, along with ensuring consistency with global marketing and communications standards.

Media Management

Developed and implemented media strategies, including writing and issuing news releases, managing news conferences, preparing speeches, developing talking points, and carrying out media buying.


  • Organized events, such as product launches,  customer meetings, webinars and all employee meetings.
  • Managed brand presence at seminars, expos and conferences.
  • Secured speaking opportunities at leading industry events/conferences across North America.

Sales Support

Provided sales support to teams in the US, Canada, and Asia by assisting in setting sales targets, maintaining sales data in (CRM), preparing RFP responses, carrying out competitive intelligence, and preparing presentations.

Website Design and Management

Oversaw design, development, and management of numerous corporate websites and employee portals.

Search Engine Optimization (SE0)

Oversaw Search Engine Optimization (On-page and Off-page) for a number of corporate websites.

Search Engine Marketing

Managed numerous Google AdWord campaigns.

Social Media Marketing

  • Developed and managed social media presence on various social media platforms, including Facebook, LinkedIn, Twitter, Google+, Pinterest, etc.

  • Managed Facebook, LinkedIn and Twitter advertisement campaigns.