Marketing and Communications Coordinator
Black Pearl Custom Homes
Responsible for all B2C and internal communications, and event coordination.
- Develop targeted strategies for social media platforms in order to generate brand awareness and drive traffic, resulting in a 50% increase in clients coming in through the company website.
- Create and curate relevant content for brand’s audience on social media, moderate comments, respond to questions, and monitor feedback.
- Manage a client and referral database to coordinate marketing and promotional events, conduct client follow ups and surveys, and establish sales opportunities through a needs-based assessment.
- Create marketing content for internal and external events, including tradeshows.
- Manage marketing budget while ensuring strategic objectives are met and on target.
- Maintain in-depth project plans and present progress to management.
- Manage Google AdWords campaigns
- Manage all internal communications, including weekly newsletter highlighting achievements, industry trends and best practices.