Alejandra P Real

Alejandra P Real

Skills

Skills

Innovation

Multicultural market awareness

Customer insight and market awareness

Overall and strategic view

Work History

Work History
2005 - Present

National Manager Spain

LCCI International Qualifications
  • Market research and intelligence. Re-launch in Spain, key account management.
2006 - 2008

Business Development Manager Spain & Portugal

Pearson Language Tests

Formative language assessment and certification solutions. Edexcel accredited qualifications.

Duties

  • Client network management: Complex transition from previous distributor model.
  • Marketing (online, events, materials): 2000 volunteers in 5 days for the Pearson Field Test.
  • Oral examiners & teacher training. Remote teambuilding.
  • Market research and intelligence: Higher Education and  market  trends within European Union.

Accomplishments

  • Research-based global solutions: Customer journey, strategy for the Pearson Language Test, product definition for a new corporate placement test, LTEFC oral board game.
  • Resource materials development and quality monitoring tools.
2004 - 2005

Training, academic & research consultancy

Free-lancer
  • AENA (Spanish Airports): Tender for IELTS training programme. Won over British Council.
  • Edinburgh Business School MBA online (Pearson Education Distributed): Market analysis.
  • Cambridge Institute: Postgraduate curriculum development.
  • Pernod Ricard: Spanish for Marketing one-to-one training programme.
2000 - 2004

Business Development Manager Examinations Services

British Council Spain

Assessment of learning and certification. UK accredited qualifications.

Duties:

  • New product and services launch: BULATS, Cambridge International Diplomas.
  • Computer-based network and CIE/ BC Attached Centres management.
  • Corporate consultancy in training, measurement and recruitment.

Accomplishments:

  • Increased IELTS sales by 20% and accounted for 10% of BULATS annual candidature worldwide.
  • New operational framework for Cambridge ESOL Main Suite enrolment and administration from scratch in two months.
1997 - 2000

Marketing & Communication

Prior Experience
  • Planeta Corporación (publishers): Print on-demand launch. Free-lance project
  • Watu-Acción Indígena (NGO): Marketing Director
  • Espasa-Calpe (Planeta imprint): Communication free-lance project.
  • Universidad Complutense de Madrid, School of Sociology: Student Information Office start-up.

Education

Education

Certifications

Certifications

Diplôme d'Études en Langue Française (DELF), B1 du Diplôme Approfondi en Langue Française (DALF)

French Ministry of Education

Certificate of Proficiency in English with endorsement in Literature, 7 IGCSE, First Certificate in English

University of Cambridge Local Examinations Syndicate