Alejandra P Real

Alejandra P Real




Multicultural market awareness

Customer insight and market awareness

Overall and strategic view

Work History

Work History
2005 - Present

National Manager Spain

LCCI International Qualifications
  • Market research and intelligence. Re-launch in Spain, key account management.
2006 - 2008

Business Development Manager Spain & Portugal

Pearson Language Tests

Formative language assessment and certification solutions. Edexcel accredited qualifications.


  • Client network management: Complex transition from previous distributor model.
  • Marketing (online, events, materials): 2000 volunteers in 5 days for the Pearson Field Test.
  • Oral examiners & teacher training. Remote teambuilding.
  • Market research and intelligence: Higher Education and  market  trends within European Union.


  • Research-based global solutions: Customer journey, strategy for the Pearson Language Test, product definition for a new corporate placement test, LTEFC oral board game.
  • Resource materials development and quality monitoring tools.
2004 - 2005

Training, academic & research consultancy

  • AENA (Spanish Airports): Tender for IELTS training programme. Won over British Council.
  • Edinburgh Business School MBA online (Pearson Education Distributed): Market analysis.
  • Cambridge Institute: Postgraduate curriculum development.
  • Pernod Ricard: Spanish for Marketing one-to-one training programme.
2000 - 2004

Business Development Manager Examinations Services

British Council Spain

Assessment of learning and certification. UK accredited qualifications.


  • New product and services launch: BULATS, Cambridge International Diplomas.
  • Computer-based network and CIE/ BC Attached Centres management.
  • Corporate consultancy in training, measurement and recruitment.


  • Increased IELTS sales by 20% and accounted for 10% of BULATS annual candidature worldwide.
  • New operational framework for Cambridge ESOL Main Suite enrolment and administration from scratch in two months.
1997 - 2000

Marketing & Communication

Prior Experience
  • Planeta Corporación (publishers): Print on-demand launch. Free-lance project
  • Watu-Acción Indígena (NGO): Marketing Director
  • Espasa-Calpe (Planeta imprint): Communication free-lance project.
  • Universidad Complutense de Madrid, School of Sociology: Student Information Office start-up.





Diplôme d'Études en Langue Française (DELF), B1 du Diplôme Approfondi en Langue Française (DALF)

French Ministry of Education

Certificate of Proficiency in English with endorsement in Literature, 7 IGCSE, First Certificate in English

University of Cambridge Local Examinations Syndicate