Alex Pierce




Survey Development & Evaluation

Marketing & Advertising

Database Administration


Social Media

Reporting & Metrics

Customer Service

Project Management

Lead Generation


Account Management


  • Selected and actively participated in the IDG Mentor Program for 2+ consecutive years
  • Completed IDG Compass Program, an initiative designed to assist young upwardly mobile professionals understand responsibilities of other departments, develop networking skills, and assist with establishing career goals
  • Participated in over ten IDG Enterprise Training Programs covering various topics from networking to mobility etc.

Program Proficiencies

Proficient in: 

  • (CRM) & ZOHO
  • (Ad Revenue) DoubleClick for Publishers (DFP) & Adobe Marketing Cloud
  • (Database Research) Hoovers, Jigsaw, InsideView, DiscoverOrg
  • (Events) Etouches
  • (Email Marketing) ExactTarget & Constant Contact 
  • (Other) Microsoft Office, Adobe Photoshop, and more.

Work History

Work History
Jan 2010 - Present

Inside Sales

BossMark, Inc.

Worked with company’s sales representatives and assigned clients to develop and execute sales and marketing programs.  Conducted research and prepared client presentations based on the marketing objective. On-going communication with clients to ensure all objectives were achieved and how to assist them in the future.

Jul 2012 - Oct 2013

Account Coordinator

IDG Enterprise

A key contributor to the sales team with daily activities including: Support digital, event and print sales efforts for five core product lines; Worked with a 3-person East Coast Sales Team responsible for an annual quota of $20M from IT vendors like IBM, Dell, SAP, SAS Institute and more; Tracked and forecasted all revenue in (CRM); Performed competitive analysis; Created and processed digital, event and print advertising contracts; Facilitated ad production (Digital, Print & Event); Created client presentations including RFP’s, proposals, campaign tracking reports, YOY spend and more.

Selected accomplishments:

  • Lead Prospecting / Research: Generated $50,000+ in “net new” advertising revenue
  • Assisted with the product launch of and secured a 3-month exclusive sponsorship from large IT vendor
  • Supported product launch of events including CITE Conference & Forum and CIO/ CMO Event
  • Collaborated with new hires to assist with training and orientation objectives
Apr 2011 - Jul 2012

Marketing Assistant/ Database Specialist

IDG Enterprise

In partnership with sales teams, was responsible for building, documenting, maintaining, optimizing and improving the Fortune 1000 IT executive database infrastructure, with a goal to increase 2011-2012 event attendance. As a database specialist, additional duties included writing and deploying email marketing campaigns; Performed pre and post event data analysis; Formulated various reports showing city attrition, weeks-out, marketing efforts and more. As a marketing assistant, responsibilities included: designed event websites, supervised event registration and customer service, and explored new marketing techniques for product launches.

Selected accomplishments:

  • Increased Fortune 1000 event attendance by approximately 30% on an initial goal of 5%
  • Initiated mobile application for one-day regional events
  • Designed, launched and analyzed post-event surveys for: CIO, Computerworld & IDGE
  • Standardized brand specific survey templates for future events by generating “survey task force"
Jun 2004 - Mar 2012

Project Manager

Apex Properties

In collaboration with senior team members, oversaw field operations during various phases of construction and maintenance by: developing & executing weekly project schedules, supervising field staff, ensuring proper use and safe keeping of company resources. Reviewed and made financial recommendations in areas such as materials, equipment, contracts and new business opportunities.  

Jun 2010 - Apr 2011

Personal Trainer

Global Fitness Center

Designed and implemented customized personal training programs; Created and instructed new group fitness class to selected members (FitTrax).

Sep 2009 - Jan 2010

Merchandising Assistant (Internship)

Converse Inc.

Conducted product, consumer, and competitive analysis research; analyzed product market share.  Created product sell sheets, managed samples, and reviewed product copy to maximize market impact.


Aug 2006 - May 2010

Sport Management

Endicott College



Endicott College was ranked in the top tier of Northern Regional Universities at #86 out of 172 

institutions in 11 states and the District of Columbia. 

The Sport Management program at Endicott College provides our students with combined theoretical and practical experiences that allow individuals the opportunity to foster an understanding of and appreciation for the sport industry. We will provide each student an academically rigorous experience within a student-centered learning environment that promotes professionalism, collegiality, and scholarship.

The Sport Management program was one of the first in New England to meet the curriculum standards set forth by the Sport Management Program Review Council (SMPRC) and endorsed by the National Association for Sport and Physical Education (NASPE) and the North American Society for Sport Management (NASSM). In the fall of 2012, the Program was awarded Candidacy Status by the Commission of Sport Management Accreditation (COSMA).