Director, Strategic and Creative Development
Padrino Media Group
Lead brand development and strategic planning groups, targeting Hispanic, Asian American and African American consumers, as well as the general youth market.
- Develop campaigns for clients using strategic analytical demographic information, marketing tools, technologies and grass-roots initiatives to achieve established goals.
- Generate revenue, consumer engagement, brand activation and loyalty through measurable cell phone marketing campaigns.
- Create financial models and cost controls for management of media planning and buying on a project basis.