V.P. Business Development and Corporate Strategy
W.C. Bradley Co.
Privately owned USA based company active in the outdoor leisure products business. Most of the sales are historically and currently in the USA, a mature market. As member of the group executive committee and reporting to the CEO responsible for:- International inorganic growth business opportunities encompassing screening, identification, valuation, due diligence and negotiation. Realized two beachhead acquisitions in Europe and established contacts with five strategic acquisition targets.- The preparation of a $30 million market-entry business plan in P.R. China.- Coordination of the five-year strategic plan with emphasis on adjacent growth initiatives beyond the core business.- Identification of potential acquisition or partnership targets to realize growth in adjacent businesses.