Work History

Work History
Dec 2007 - Mar 2009

Operations and Distribution Manager

AmBev

Was responsible for distributing AmBev products at the Distribution Center in Fortaleza, which  more than 100 product items, managing the annual freight budget, SOX (Sarbanes-Oxley Act) logistic items and monitoring productivity items for product distribution and pick-up.

∙Increased productivity of the warehouse for loading trucks by 15% by revising shift processes.

∙Reduced product returns from 2.20% down to 1.30% in distribution.

∙Delivered an average volume 10% higher than the previous year, increasing the fleet’s productivity without increasing the investment by the same proportion.

Sep 2004 - Nov 2007

Sales Processes Manager

Ambev

Was responsible for developing the annual planning of market strategies and price strategy for the Ambev portfolio in the states of CE / PI / MA / PA / AP; assessing market control items (KPI); managing the Sales Excellence Program; the SOX (Sarbanes-Oxley Act) price items; and structuring and presenting management performance and coordination meetings in conjunction with the National and Regional Directors.

∙Achieved the Price goal, which contributed to a R$ 20 million Ebitda above the 2007 goal.

∙Implemented the anticipated credit project, aimed at clients with little working capital where AmBev has a small market share. In a six-month period, the pilot project increased market share from 18% to 56%.

∙Implemented the countryside brand project in the regional office, which proposed a new model of servicing the resale market and Direct Distribution Centers that had areas outside capital cities. Obtained gains by reducing the sales force and in improving distribution productivity.

Jul 1999 - Aug 2004

Sales Manager

AmBev

Was responsible for managing the market in Fortaleza (8,000 Points of Sale) with the AmBev brands; managing the company sales team; conducting and analyzing market surveys; managing prices; managing the sales training program; and managing the excellence program at the Fortaleza unit.

∙Conducted the incorporation of resellers in Fortaleza to the AmBev distribution center, which included contracting and training the team, conducting market communication activities and ensuring maintenance of the sales volume and indicators.

∙Participated in the Brand Pilot project that tested a new servicing model for the sales teams, which was subsequently expanded nationwide.

∙Participated in expanding the Tô Contigo (loyalty program) pilot project, which later became the main program in Brazil aimed at the market.

∙As sales and marketing manager, conducted the Price Study Project (elasticity) in Ceará and Piauí.

Education

Education
Feb 1993 - Aug 1998

Bachelor’s Degree

UECE - Ceara State University

Skills

Skills

QUALIFICATIONS

§  MANAGEMENT OF THE SALES BUSINESS UNIT §  PARTICIPATION IN THE ANNUAL PLANNING OF THE MARKET STRATEGY §  DEFINITION OF PRICE POLICIES IN DIFFERENT CHANNELS §  STRUCTURING AND ASSESSMENT OF THE SALES TEAM, GOALS AND KEY PERFORMANCE INDICATOR (KPI) §  START-UP OF SALES OPERATIONS §  BUILDING, TRAINING AND MANAGEMENT OF COMMERCIAL TEAMS §  TEAM PERFORMANCE ASSESSMENTS AND DEVELOPMENT PLANS §  MANAGEMENT OF LOGISTIC PROCESSES AND BUDGETS