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Professional Profile

  • Marketing Professional with an analytical, creative and strategic approach
  • Experienced in marketing communications, digital, loyalty and event marketing
  • Highly motivated with excellent interpersonal & communication skills and experience in collaborating with clients, business partners and agencies/vendors
  • Skilled in analysis and reporting including key campaign and business metrics
  • Strong project-management skills to complete multiple projects on time and within budget

Work experience

Nov 2014Present

Category Marketing Specialist

Best Buy Canada Ltd.
  • Strategic marketing partner responsible for ensuring the optimal use of promotional levers to assist in meeting strategic category goals
  • Oversee and ensure consistent execution of category specific promotional activities that span the full customer experience including: Digital, in-store and flyer
  • Collaborate daily with the merchandising team, vendors and internal stakeholders to drive marketing campaigns and initiatives
  • Dual-brand marketing strategy advocate using various promotional vehicles to achieve business results
  • Participate in established business processes to deliver on advertising initiatives
  • Partner with the business leads to develop strategic marketing plans to hit targets based on in-depth understanding of category specific business strategies
  • Project manage medium to large category specific and other marketing projects

Jan 2013May 2014

Client Marketing Specialist

  • Managed short/long term marketing plans and delivery of marketing campaigns for various Sponsors within the AIR MILES Reward Program
  • Increased brand awareness and generated targeted leads using integrated marketing campaigns via email, web, direct mail, SMS, push notification and Social Media
  • Developed an understanding of Sponsors' needs and marketing objectives in order to assist and make recommendations of how the program can best support their businesses
  • Responsible for leading the development and execution of multiple campaigns while managing lead time, budgets, resources and channel support availability
  • Involved in analysis of data to determine the best campaign targeting capabilities
  • Prepared and analyzed post campaign results for review with Sponsors
  • Built and maintained professional relationships with Sponsor counterparts, internal teams, agency contacts and vendors
  • Involved in preparing and presenting quarterly business reviews for Sponsors

Aug 2012Jan 2013

Program Delivery Coordinator, Global Marketing

  • Collaborated with marketing managers, onshore vendors and offshore resources as well as risk review, internal brand and digital teams to lead and deliver marketing activities
  • Allocated resources and acted as a rapid response point of contact for strategic marketing projects including emails, events, publications and marketing collateral
  • Managed proofreading and quality control for various marketing campaigns

May 2008Apr 2012

Marketing Officer

Canadian Direct Insurance
  • Managed multiple projects simultaneously including loyalty program, email, direct mail, web, events and group business partnerships
  • Implemented new CRM processes to increase efficiency of the customer loyalty program
  • Developed databases to track and analyze key marketing data including call volume, sales, online traffic and loyalty program participation
  • Planned and managed marketing events including trade shows, sporting festivals and golf tournaments; managed marketing materials inventory
  • Collaborated with business partners, vendors, suppliers and advertising agency to develop, implement and manage key marketing programs
  • Built relationships with clients and provided expertise on company products and services
  • Improved Call Centre efficiency by introducing new technological innovations including a customer complaints database
  • Lead a User Acceptance Testing team to implement new software releases


Jan 2015Dec 2016

Master of Business Administration 

Simon Fraser University

Candidate - 2016 Graduate

Jan 2006Jan 2012

Bachelor of Business Administration

Simon Fraser University

Marketing Concentration



  • Proficient in Microsoft Office, Microsoft Access, Photoshop, Illustrator, Acrobat and basic knowledge of Flash and Dreamweaver
  • Working knowledge in both PC and MAC environments and use of social media tools (Facebook, Twitter, Instagram, Google+, HootSuite)
  • Knowledge using Google Analytics and marketing automation solutions such as MailChimp


  • Strong knowledge and experience in marketing project management
  • Proven leadership skills in diverse teams
  • Fluent in English and Romanian with basic knowledge of French and Spanish
  • Nutella Expert


Alithea Nunes - HR Manager, Canadian Direct Insurance

"Alexandru is consistently dedicated to exceeding performance expectations and tackles new challenges with a creative problem solving perspective."

Eliza O'Neil - General Manager and AVP Client Service, LoyaltyOne

"Alexandru is as comfortable with analytics and data as he is with client presentations, creative and marketing plans. He has great client hands and is well respected by all the members of his immediate and extended team."