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Executive with over 20 years experience on businesses related to systems and services applied to the industry.

• Solid experience on services operations start-ups, selecting, recruiting and training personnel for technical support. Strong sales team leadership. Multi-departmental sales projects expertise.

• Ascending trajectory on business management, followed by the strategic and operational excellence. ERP systems applications in several areas in the company. Sales indicators definition and reporting.


Sales management / companies and businesses general management / companies and businesses start-ups


Portuguese (Native) English (Fluent) French (Intermediate) Spanish (Advanced)
Customer relationship management
From scratch has built and maintained an extensive network in the market. This ability has proven itself by the strong relationships built in the past and existing up to now.
Team recruitment and start-up
Has successufully selected, recruited and trained several sales and service team, focusing on the targets set to the business in question.
Sales leadership and expertise
Has built and managed different sales teams for over 10 years. Developed the skills to sell solutions and services to a very challenging business environment.

Work experience

Dec 2007Apr 2009

VP Sales South America

Metso Paper South America

Leading the Paper&Board Business Line sales team in the SA region. Representing the BL within the company's management group.

May 2006Dec 2007

General Sales Manager

Metso Paper Brazil
Reorganized and managed services sales team in Brazil. Led the new group results to an extensive net sales volume, exceeding the original plans.
Apr 2003May 2006

Country Manager - Brazil

Metso Automation
Managed sales and operations in Brazil. Was responsible for Automation Systems business line in the country. Realized several large and important automation sales projects, increasing substantially the local installed base in Brazil.
Oct 1998Apr 2003

Business Manager

Valmet Brazil
Company that formed Metso Corporation. Worked as product application manager and business manager. Responsible for the business development the country, including service center opening, sales and service team recruiting and training.
Jan 1990Oct 1998

Automation Project Manager

Mavatic (former Valmet Automation Rep in Brazil)
Started as a control software engineer, and later responsible for all phases related to process automation projects. Became a specialist on paper machines quality and process control, before being moved to the sales group in 1997.
Jan 1988Jan 1990

Engineer - Operations

Responsible for the thermo reactor simulator operations, and process control system maintenance and engineering.




FGV (Fundação Getúlio Vargas)

Meant to enlarge the view over all sort of companies issues. Enhanced the personal abilities to communicate, planning amd leadership. Helped qualifying for safe and consistent decision making.

It has also brought the opportunity to work aside with talented professionals, from several different industries. That assured the enrichment of the program, and enhanced the final results and achievements.


Extension Program

International business module connected to the FGV MBA program. Lectures on application of new technologies and strategies in business management, conflict and change management in the organizations, and the profile of leading executives of the a high performance company were topics covered.



FAAP (Fundação Armando Alvares Penteado)

Electrical engineering with ephasis on electronics and controls.

Has acted for three consecutives years as Professor assistant to the Material Resistence department, working to support younger students with the works and examem preparations.


University Extension Program

Université de Paris Sorbonne (Paris IV)

Practical classes and phonetics lessons allow foreign students to learn the basics of the French language and to improve their French language skills. The course levels at the institution are classified in accordance with the European reference framework, and cover also French history and civilization.



University of Pennsylvania

The University of Pennsylvania English Language Programs (ELP) offered instruction in English as a second or international language and exposure to the cultures of the United States. The program serves to learn English for a variety of social, professional and academic reasons.