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Summary

- Contagious enthusiast with a passion for digital marketing and storytelling, out to innovate for the pure pleasure of it. 

- Successfully  created and optimized content for SEO and increased conversion for all platforms on Booking.com.

- Researched and created content for 5 city guides, including Brussels, Bruges and Antwerp.

- Created B2B marketing materials (newsletters) with over 30% open rate and 10 % click rate.

- Consistently achieved and overachieved commercial targets.

- Self-taught in Google Ads, Google Analytics, Mail Chimp, Photoshop, Premiere.

- During my freelance years I've attracted my online clients using content marketing and social media.

- From 2008 I deliver yearly workshops about e-commerce and more recently digital marketing.

- As a junior I won Romania's Badminton Championship twice. That was a rather long time ago, but nowadays I still enjoy a competitive game just for fun.

Work experience

Jun 2014Present

Partner Content Specialist

Booking.com, Brussels, BE

- Created and optimised content for SEO, engagement and conversion.

- Organised events, content workshops and presentations.

- Defined and executed large and small-scale content initiatives for making the properties on Booking.com more marketable.

- Provided guidance to hotels in translating their marketing strategy into content.

- Collected and created content for 5 city tourist guides.

- Created flyers, postcards, invitations for local events and local sales campaigns (both copy and visuals).

- Supported the local sales team with all content-related aspects.

20082016

Guest Lecturer

VIVES, Kortrijk, BE

Conceived and delivered annual workshops for the Erasmus student programme at VIVES in Kortrijk.

The topics I have covered throughout the years include:
 - digital marketing
 - e-commerce
 - presentation skills

Aug 2011Jun 2014

Translator & Interpreter

Freelancer, Brussels, BE

- Prospected and attracted clients on www.proz.com  through social media and content marketing.

- Translated, edited and proofread texts in various fields including marketing, education, IT, tourism, human resources etc.

- Translated the book "Feminist Contentions: A Philosophical Exchange", published in 2012 by Editura Tact, Cluj.

Apr 2011Aug 2011

Production Assistant Internship

Les Films de la Memoire, Brussels, BE

 - Assisted with various tasks in pre, during and post-production of several documentary films.

- Collaborated in the early-stage development of a documentary screenplay.

Sep 2007May 2008

Technical Writer / Trainer

Stefanini EMEA, Brussels, BE

- Conceived and delivered training material for new and existing employees in 4 countries.
- Managed the knowledge database, adding over 100 articles on information technology, mobile and web.
- Managed the knowledege transfer from 15 new clients and translated it into training materials and content for internal teams.
- Cross-collaborated with various departments during project initiation and transition of new clients.

Education

Sep 2008Sep 2010

MA, Screenplay Writing and Film Studies

Université Libre de Bruxelles
Sep 2003Jun 2007

BA, Communication Studies

University of Bucharest
Jan 2006Jun 2006

Erasmus Exchange Programme

VIVES, Kortrijk, BE

Business Studies with Languages