- Contagious enthusiast with a passion for digital marketing and storytelling, out to innovate for the pure pleasure of it. 

- Successfully  created and optimized content for SEO and increased conversion for all platforms on

- Researched and created content for 5 city guides, including Brussels, Bruges and Antwerp.

- Created B2B marketing materials (newsletters) with over 30% open rate and 10 % click rate.

- Consistently achieved and overachieved commercial targets.

- Self-taught in Google Ads, Google Analytics, Mail Chimp, Photoshop, Premiere.

- During my freelance years I've attracted my online clients using content marketing and social media.

- From 2008 I deliver yearly workshops about e-commerce and more recently digital marketing.

- As a junior I won Romania's Badminton Championship twice. That was a rather long time ago, but nowadays I still enjoy a competitive game just for fun.

Work experience

Work experience
Jun 2014 - Present

Partner Content Specialist, Brussels, BE

- Created and optimised content for SEO, engagement and conversion.

- Organised events, content workshops and presentations.

- Defined and executed large and small-scale content initiatives for making the properties on more marketable.

- Provided guidance to hotels in translating their marketing strategy into content.

- Collected and created content for 5 city tourist guides.

- Created flyers, postcards, invitations for local events and local sales campaigns (both copy and visuals).

- Supported the local sales team with all content-related aspects.

2008 - 2016

Guest Lecturer

VIVES, Kortrijk, BE

Conceived and delivered annual workshops for the Erasmus student programme at VIVES in Kortrijk.

The topics I have covered throughout the years include:
 - digital marketing
 - e-commerce
 - presentation skills

Aug 2011 - Jun 2014

Translator & Interpreter

Freelancer, Brussels, BE

- Prospected and attracted clients on  through social media and content marketing.

- Translated, edited and proofread texts in various fields including marketing, education, IT, tourism, human resources etc.

- Translated the book "Feminist Contentions: A Philosophical Exchange", published in 2012 by Editura Tact, Cluj.

Apr 2011 - Aug 2011

Production Assistant Internship

Les Films de la Memoire, Brussels, BE

 - Assisted with various tasks in pre, during and post-production of several documentary films.

- Collaborated in the early-stage development of a documentary screenplay.

Sep 2007 - May 2008

Technical Writer / Trainer

Stefanini EMEA, Brussels, BE

- Conceived and delivered training material for new and existing employees in 4 countries.
- Managed the knowledge database, adding over 100 articles on information technology, mobile and web.
- Managed the knowledege transfer from 15 new clients and translated it into training materials and content for internal teams.
- Cross-collaborated with various departments during project initiation and transition of new clients.


Sep 2008 - Sep 2010

MA, Screenplay Writing and Film Studies

Université Libre de Bruxelles
Sep 2003 - Jun 2007

BA, Communication Studies

University of Bucharest
Jan 2006 - Jun 2006

Erasmus Exchange Programme

VIVES, Kortrijk, BE

Business Studies with Languages