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Alexandra Goodwin

Digital Marketing & Content Specialist


Digital Communications Specialist and Brand Storyteller

I help brands crush boundaries through impactful communication delivered with consistency and strength in brand voice that resonates with audiences on an emotional level.

I help brands crush boundaries through communications that are consistent and support a powerful brand voice, bridging the gap between emotional resonance in audiences to the goals that drive impactful companies and their solutions.

All efforts should share the same leading objective: Transformation. My focus centers on communicating through a relatable and strong voice giving an audience something meaningful to identify with. Effectively portraying the value behind a brand inspires truth, generates loyal customers, and propels people towards action.

My mission is to drive businesses and their solutions towards making a greater impact in their customers’ lives, their industry, and their community. I enjoy working with talented people who strive to make an impact and who are inspired by challenges.

Work experience


Financial Advisor Assistant

Northwestern Mutual
  • Introduced strategic methods to target product up-sell through specific marketing lists aimed at client's policy year, insurability age, and insurability coverage of +$1 million. 
  • Designed complete coverage packages and product personalization to present in client meetings.
  • Innovated a 2-3-1-communication outreach to all marketing strategies and drafted creative marketing copy distributed through various stages of customer and product cycle. 

Legal Assistant 

Anthony M. DiLeo, APC

America's Leading Lawyers for Business. The Client's Guide - CHAMBERS USA 2015

  • Chosen over several more qualified applicants to a competitive position working alongside a top attorney in Corporate Law, Employment Law-Management, Healthcare Law, and Alternative Dispute Resolution. 
  • Commissioned for my ability to quickly absorb complex information and produce superior results.

  • Interpreted complex legal procedure and rules for the drafting of legal memos, documents, and correspondence. Migrated entire filing system to an electronic database, executed seamless office management and handled multiple projects alongside attorney in meeting strict deadlines.



English, Creative Writing 

Louisiana State University

Bachelor of Arts & Humanities

Technical Skills

Marketing & Design

Content Strategy & Management  Brand Marketing
Identity Creation Strategic Planning
Email Marketing

Data Analysis

Market Research Buyer Persona Reasearch & Targeting
KPI Development & Tracking WordPress
Responsive Web Design Illustrator
InDesign Photoshop
CMS Video Editing