Alexandra Ciumeti

Work experience

Work experience
Apr 2013 - Present

Sales and Procurement Manager

AC Multi Channel Solutions BV
Make people happy, with a focus on the final consumer and his needs of fresh, nice flowers and plants while embracing a social and environmental friendly approach for the trade business is our main company purpose. I am on a mission to develop sustainable export activities with fresh living products, focused on the trade with flowers and plants for the international retail chains. In achieving business goals, I make use of business knowledge and experience accumulated in the last 6 years of trade/export activities in Netherlands, out of more than 10 years in the retail environment on various categories of consumer goods. I am directly involved in the daily activities and operations, keeping close in contact with category and procurement managers, Dutch growers and transport companies/logistics suppliers, I analyse consumer’s behaviour for our category, performing monthly / yearly reports, organizing merchandising activities, supporting the managerial decisions and the market strategy of our customers in their mission of category management and leadership, being a knowledge and services provider for all the stakeholders in the supply chain.
Aug 2010 - Mar 2013

Export Sales Manager

Ciccolella Holding International
Export & trade activities of pot plants and cut flowers for Eastern European Countries. Customers acqusitions, contracts management, supporting the procurement activities of the international retail chains present on the Eastern European markets. The position entails liaising with growers and transport companies in order to offer the optimal products combination to suit the customers needs.
Oct 2008 - May 2010

Export Sales Manager

IBH Export BV
Export company in the plants industry located at the flower auction in Aalsmeer, The Netherlands. Responsibilities: leading the sales team for the Romanian market.
Sep 2007 - Sep 2008

Key Account Manager

Prooptiki (Audio Visual) Romania
Company activity field: movie distribution, entertainment, consumer electronics Responsibilities: sales policy for the major retail chains in Romania, for the distribution of the international movie studious productions on DVD; P& L responsibilities; define sales quotas in order to achieve agreed sales targets within the business plan; market strategies development; year around contracts negotiation; forecasting, reporting and business analyses.


2012 - 2012

MBA Study tour

Stellenbosch University/Universiteit Stellenbosch
2011 - 2012

Master of Business Administration (MBA)

Nyenrode Business Universiteit
Executive MBA Class of 2011 - 2012.
2011 - 2011

Master of Business Administration (MBA)

Northwestern University - Kellogg School of Management
2006 - 2007

Berufsbezogenes Sprach-und Qualifizierungstraining

Ausbildung bei AAW Rastatt & Praktikum bei der Finanzen und Controlling der Stadtklinik Mittelbaden
2004 - 2005

Master degree

The Academy of Diplomatic Studies by Ministry of Foreign Affairs of Romania
2003 - 2005

Master Diploma

National Academy of Information - The Faculty of Information - Romanian Intelligence Service
Dissertation work: "Recrudescence of the fundamentalist - islamic terrorism in the Middle East and the consequences on the global security climate" - graded with mark 10 out of 10.
1998 - 2002


Academia de Studii Economice din București
The Academy of Economic Studies in Bucharest, Romania (established on April 6, 1913 in Bucharest by Royal Decree no. 2972), is developing and strengthening the position of accounting specialists that are highly qualified in producing and using accounting information, the role of an effective management of resources divided on patrimonial entities, of patrimony and trading companies evaluation, the role of the financial-economic analysis and of the enterprise profitability studies.
1994 - 1998

Bachelor's degree

Nicolae Kretzulescu Economic High School



Project Planning



Product Marketing

Operations Management

Strategy Development

Team Leadership

Customer Satisfaction

Vendor Relations

Key Account Management

Product Management






Policy Analysis

Financial Analysis


Business Strategy

Trade Shows

Marketing Materials

Product Development

Contract Negotiation


Account Management

Accounts Payable

New Business Development

Financial Reporting

Customer Service


Sales Management


Market Research

Marketing Strategy

Inventory Management







Customer Relations


Contract Management

Business Planning




Market Planning