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Alexandra Bursch

Sr. Marketing Analytics Specialist | Trustwave

at a glance

A driven, creative & collaborative Marketing Automation Expert with a proven track record of successfully implementing marketing automation best practices at the enterprise level, enhancing the lead-to-sale process, & pivoting marketing strategy based on key performance data to continually exceed marketing & sales revenue goals

Work History

Sr. Marketing Analytics Specialist

Dec 2015Present

Responsible for Marketing Automation, Lead-to-Sale process,  Reporting & Analysis across all channels & products on a global & regional level.

  • Implementing lead scoring & nurture tracks, coupled with advanced SFDC & Marketo RCE reports to refine buyers journey & lead lifecycle.
  • Analyzing & effectively communicating key insights to executive team
  • Advance Marketing & Sales partnership via global sales trainings to reinforce lead-to-sale process & improve data quality for segmented marketing efforts.

Marketing Specialist | Measurement & Reporting

Sep 2014Dec 2015

Marketo Administrator optimizing & streamlining Trustwave's once outdated marketing automation process & bringing it up to speed to execute a metrics-driven strategy.

  • Implemented program templates & Marketo trainings, while working across the marketing team to manage & set up campaign initiatives.
  • Increased YOY conversion rates by  5% by leading global SFDC sales trainings on lead follow-up best practices.
  • Enhancing lead-to-sale process by identifying areas to improve automation through custom SFDC fields & workflows

Skills & Certifications

Certified Marketo Expert
experienced (SFDC) User


BA in Advertising & Marketing

Loyola university chicago
Aug 2009May 2013

Minor | International Business & French