Alexandra (Sasha) Barak

  • Toronto ON
Alexandra (Sasha) Barak

Marketing Communications


An experienced and creative marcom manager can make all the difference. My expertise in marketing communications, innovative thinking and relations with the best contractors can change the way your company appears in different marketing channels: at trade-shows, in the media and online.
As a marketing professional with 10 years of experience and education in economics, I can see the “big picture”’, develop the right messages for your company, and come up with a plan for the best ways to communicate these messages.
I pay attention to the smallest details and am always in the search of fresh and interesting ideas for my projects.
Everything I pick has a reason and everything can be done in a special way – quick, authentic and result-oriented.

Work experience

Work experience
Jan 2015 - Present


SASHA'S MIND Marketing Communications

Help companies communicate their stories in different channels (trade shows and events, media, online activities and marketing collateral) and implement their outward facing strategies.

Dec 2009 - Nov 2014

Marketing Communications Manager


Responsible for budget management and marcom implementation. Organized company presence at tradeshows around the world, implemented various customer events, planned and maintained budgets for all media placements, managed corporate website, initiated and managed company’s social media activity, etc.

Oct 2008 - Nov 2009

Customer Service Representative

Continuously met monthly increasing sales objectives and won “Best in Sales” contest; exceeded monthly retention rate of unsatisfied customers objectives by 20%. Managed communications with Russian-speaking customers of the branch


Feb 2005 - Mar 2007

Account Manager

3S Marketing Agency

Establishing, maintaining and cultivating the company-client relationship for the benefit of both the client and the firm itself. Gauging the advertising and marketing goals of the clients and work with the creative team of the agency. Pitching project ideas to clients. Presentation of the results to clients.


Sep 2009 - Aug 2011

Master of Business Administration

Peres Academic Center

Specialization in Marketing



Trade Shows

Organized various trade shows worldwide (Europe, Africa, US, Russia and Asia)

Customer Events

Organized big (up to 200 people) and small VIP customer events in Israel, Russia and Kazakhstan (Satellite launches from Baikonur, Kazakhstan)

Marketing Collateral

Planned the budget and managed the production of all marketing collateral (brochures, corporate video, giveaways, etc.)

Marketing Messages

Developed marketing messages and artwork; led the design development and execution with contractors

Media Planning

Managed a media budget of $200000/year

Social Media

Initiated and managed company’s social media activity (LinkedIN: 550, FB: 400 relevant followers)


Worked with customers and contractors worldwide (Europe, Africa, US, Russia and Asia)

Communication Skills

Excellent oral and written communication skills




HackerU Technology Center

CEO, Social Media Marketing 

HackerU Technology Center


John Bryce Academy
Advanced Photoshop Course from John Bryce Academy



Daniel Campbell, VP Marketing & Business Development at Effective Space Solutions

Sasha supported us with one of our key industry exhibitions, including booth handling, customer meetings and MARCOM. As a young company, Sasha was able to increase our exposure way beyond our booth footprint, bringing out-of-the-box thinking, advocating complex messages and handling exhibition A to Z.

Eyal Copitt, SVP Sales Africa, Asia & Marketing at Spacecom

Sahsa has worked at Spacecom for 5 years in the Marketing department from which, in the last year she managed the Marcom. As part of her role she was in-charge of the Exhibitions, Marketing messages, Brochures, Event, Visits hosting and managed the relationship with the marketing suppliers. Sasha has done her job in a professional way and managed to improve processes in the department and had a great relationship with her colleagues in the company. I wish Sasha all the best, and good luck in her next challenge.

Dori Sella, Senior Business Trainer & Facilitator, Strategic Marketing and Sales Consulting

I have had the pleasure of working with Sasha for the last 2.5 years. During this time, I have watched Sasha gain confidence as a professional marketer; taking the lead running events, insisting on marketing message uniformity and suggesting new messaging ideas, developing the web site and social media campaigns, creating new collateral with impossible deadlines and more. What is exceptional about Sasha is that she is able to be assertive and professional and at the same time maintain a quiet and engaging demure making it a pleasure to work with her. I hope to have the opportunity to work with Sasha again in the future and would hire her with confidence.

Exhibitions & Conferences Portfolio

Customer Events Portfolio