Alex Ford has been the CEO of the Praetorian Group, the leading online media company in the public safety market, since 2001. A co-founder of the company, Alex has driven the company’s growth by aggressively expanding into adjacent verticals and adding creative new products and services. Under his leadership, Praetorian has launched more than 25 websites, including,, and – all either the #1 or #2 media properties in their respective markets. He has led Praetorian to growth rate of 20% per year and 6 straight years of profitability. The Praetorian Group has received numerous online publishing awards, including two Western Publishing Association ‘Maggie’ Awards in 2009 and best publishing website in 2010, recognizing the best media companies in the Western U.S. This past year, was recognized as one of the top 10 media sites by B@B Magazine, an award that won in 2009. Alex’s background spans all aspects of online publishing, lead generation, content marketing and social media and he is recognized as a leading thinker in monetizing online content in the B2B space. Prior to founding Praetorian, he was a consultant advising multiple Fortune 100 companies, including GM, IBM and Harley-Davidson. He also worked in investment banking in the Real Estate Finance Group at Smith Barney Inc. Alex currently serves on the Board of Directors for Quantum 4D and Tactical Republic. Alex graduated Phi Beta Kappa from Dartmouth College with a major in Economics and French. He lives in San Francisco and was born and raised in Salem, Massachusetts. He is an avid wine enthusiast and is one of the founders of San Francisco Wine Week. He is the primary contributor at, a blog focused on the discussion of online marketing and new media. Specialties: New Media/Online MediaB2B MarketingMarketing StrategyDirect MarketingLaw EnforcementPublic Safety IndustryInternet Software/Hardware/InfrastructureWeb Design/DevelopmentViral MarketingStart upsBusiness management


Work History

Work History
Jun 1999 - Present


Praetorian Group

The Praetorian Group has become the leading online media company in the public safety market by bringing Internet technologies to first responders across the nation and beyond. Founded in 1999, Praetorian owns and operates 25 websites that reach an impressive 2 million unique visitors each month, and count 700,000 police officers, firefighters, corrections officers, EMTs, paramedics and other public safety professionals as members – a significant percentage of the overall U.S. first responder population.In addition, Praetorian trains more than 8,000 officers each year in person through the Calibre Press Street Survival Seminar, the most respected officer safety training program nationwide. For 12 years now, Praetorian's mission has been to provide resources and cutting-edge information that help first responders stay safer, become better informed and more effectively protect their communities. We have addressed this mission by taking mainstream internet technology and intelligently tailoring it to fit the very specialized needs of the public safety community. Although public safety is not comprised of early-adopters, first responders are hungry for information and training resources. Armed with a decade’s worth of experience, Praetorian has led the adoption of online applications into the day-to-day routines of first responders everywhere.

Jan 1998 - Jun 1999


Mercer Management Consulting
Sep 1997 - Jan 1998


Corporate Decisions Inc.


Sep 1993 - Jun 1997