Alexander Williams

CRM Specialist

Work History

Work History
Jan 2014 - Jan 2015

CRM Specialist 

Symantec Corporation
  • Importing Data into various CRM systems to be followed up by lead management.
  • Responsible for data segmentation and data manipulation for the whole of EMEA to drive marketing and sales campaigns based on needs.
  • Analysis of CRM activates and data quality to decide on how to enrich data to drive better results.
  • Eloqua trained and can design customer journeys.
  • Responsible for training the new GMT team in data segmentation and lead loading.
  • Helped map and Improve existing CRM segmentation and data processes.
  • Able to segment and report using Aprimo, Eloqua, Salesforce and Business Objects.


  • I was part of a team responsible for providing data for a 2 day pipeline acceleration projects. It generated $284.2 million in opportunities.
Jul 2012 - Jan 2014

Account Manager

Euromoney Training

Company Profile:

Euromoney Training is part of Euromoney Institutional Investor PLC, and is one of the leading providers of financial training courses across the world. 


  • Account management  of several countries including: United Arab Emirates, Zambia, Jordan, Indonesia and Botswana.
  • Liaising with top-level executives to explore their training needs, and sell them premium training packages.
  • Maintained, and expanded a CRM database for my markets, that is used by both sales and marketing teams.
  • Expanded the existing product portfolio, by reporting on the behaviour of markets to the Director of the department.
  • Responsible for ensuring the optimal amount of delegates on training courses within my region, by coordinating with marketing and fellow Account Managers.

  • Organising Sales meetings abroad for the Director of Euromoney Training. 

  • Meeting client at our offices to discuss training.


  • Generated over 150k in revenue for the company.
  • Awarded responsibility of a key strategic market, as a result of successful management of smaller ones. 
2007 - 2008




Served customers beverages. I was also part of a small team that helped set up and organise the special events and drink promotions the nightclub would host.


  • The implementation of successful events ensuring Shout maintained is status as the number 1 nightclub in Taunton.
2006 - 2012

Crew Member



As a crew member I had a diverse role. From food preparation, serving customers, and to ensuring high standards of cleanliness for the restaurant. 


  • Selected and trusted to train fellow crew members and new staff trainers.
  • Developed strong face to face customer interaction skills. 
2004 - 2007

General Hand

Greenway Motors


My role was varied depending on the tasks that were required to be completed. My main duties were to ensure the cleanliness of the garages working facilities.


Jul 2008 - Jul 2011

BA Honours Degree: Business Administration

The University of Kent

Modules Chosen:

  • International Business: 2.1
  • International Marketing: 2.1
  • Marketing: 2.1
  • European Business: 2.1