Alexander Williams

CRM Specialist

Work History

Work History
Jan 2014 - Jan 2015

CRM Specialist 

Symantec Corporation
  • Importing Data into various CRM systems to be followed up by lead management.
  • Responsible for data segmentation and data manipulation for the whole of EMEA to drive marketing and sales campaigns based on needs.
  • Analysis of CRM activates and data quality to decide on how to enrich data to drive better results.
  • Eloqua trained and can design customer journeys.
  • Responsible for training the new GMT team in data segmentation and lead loading.
  • Helped map and Improve existing CRM segmentation and data processes.
  • Able to segment and report using Aprimo, Eloqua, Salesforce and Business Objects.

Results:

  • I was part of a team responsible for providing data for a 2 day pipeline acceleration projects. It generated $284.2 million in opportunities.
Jul 2012 - Jan 2014

Account Manager

Euromoney Training

Company Profile:

Euromoney Training is part of Euromoney Institutional Investor PLC, and is one of the leading providers of financial training courses across the world. 

Role:

  • Account management  of several countries including: United Arab Emirates, Zambia, Jordan, Indonesia and Botswana.
  • Liaising with top-level executives to explore their training needs, and sell them premium training packages.
  • Maintained, and expanded a CRM database for my markets, that is used by both sales and marketing teams.
  • Expanded the existing product portfolio, by reporting on the behaviour of markets to the Director of the department.
  • Responsible for ensuring the optimal amount of delegates on training courses within my region, by coordinating with marketing and fellow Account Managers.

  • Organising Sales meetings abroad for the Director of Euromoney Training. 

  • Meeting client at our offices to discuss training.

Results:

  • Generated over 150k in revenue for the company.
  • Awarded responsibility of a key strategic market, as a result of successful management of smaller ones. 
2007 - 2008

Barman

Shout

Role:

Served customers beverages. I was also part of a small team that helped set up and organise the special events and drink promotions the nightclub would host.

Results:

  • The implementation of successful events ensuring Shout maintained is status as the number 1 nightclub in Taunton.
2006 - 2012

Crew Member

McDonalds

Role:

As a crew member I had a diverse role. From food preparation, serving customers, and to ensuring high standards of cleanliness for the restaurant. 

Results:

  • Selected and trusted to train fellow crew members and new staff trainers.
  • Developed strong face to face customer interaction skills. 
2004 - 2007

General Hand

Greenway Motors

Role:

My role was varied depending on the tasks that were required to be completed. My main duties were to ensure the cleanliness of the garages working facilities.

Education

Education
Jul 2008 - Jul 2011

BA Honours Degree: Business Administration

The University of Kent

Modules Chosen:

  • International Business: 2.1
  • International Marketing: 2.1
  • Marketing: 2.1
  • European Business: 2.1