- Importing Data into various CRM systems to be followed up by lead management.
- Responsible for data segmentation and data manipulation for the whole of EMEA to drive marketing and sales campaigns based on needs.
- Analysis of CRM activates and data quality to decide on how to enrich data to drive better results.
- Eloqua trained and can design customer journeys.
- Responsible for training the new GMT team in data segmentation and lead loading.
- Helped map and Improve existing CRM segmentation and data processes.
- Able to segment and report using Aprimo, Eloqua, Salesforce and Business Objects.
- I was part of a team responsible for providing data for a 2 day pipeline acceleration projects. It generated $284.2 million in opportunities.