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Alex Whisenhunt

Strategic Business Advisor with Office Depot | Growing companies with SMB insights, marketing, and customer engagement

Work experience

Dec 2013Present

SMB Account Manager - Business Services Division

Office Depot

Responsible for growing a book of business using phone-based revenue generation through the creation of sales leads, initiation of prospect calls, and establishment of ongoing rapport with existing and potential customers.

  • Target and maintain approximately 350 small business accounts, valued between 3 and 4 million dollars (annual revenue), while maintaining a healthy sales margin.
  • Grew book of business from 86% to 102% over nine months.
  • Part of the Small Business Best Practices and Leadership Committee.
Feb 2009Present

Marketing Director and Owner

Cracked Monocle

Manage an active development team while strategically marketing retailers, reviewers, and customers to sell products and analyze feedback to implement new marketing campaigns. Develop, host and run company events and programs.

  • Manage a 15 person development team and organize simultaneous production of multiple products. 
  • Planned, developed and executed a successful Kickstarter crowd funding event and marketing campaign that reached international audiences (raising over $22,000).
  • Management, Production Organization, Marketing, Event Planning, Social Media, Graphic Design, Distributor Connections and Advertising Strategies.
Jan 2013Oct 2013

Instructional Designer, Part-Time

University of Houston
  •  Recruited faculty to take advantage of instructional services including course development, technology training and pedagogical advice. 
  • Operated independently on a strict schedule to assure that course development and training courses met quality expectations and deadlines.
  • Developed quality online classes through the use of technology, pedagogy, and design.
  • Created online training, developed and presented face-to-face instructional seminars, and re-worked facility systems to make accessing services more efficient.
Sep 2010Aug 2012

Instructional Designer, TLPDC

Texas Tech University
  • Worked with faculty to design and develop effective online courses through the proper use of technology, pedagogy and design.
  • Managed training, maintenance, and use of audience response systems for faculty and staff campus wide.
Oct 2010Jun 2012

Convention Director

Gaslamp Designs

Directed and organized a special-interest convention for 560 attendees with over three days of panels, performances and concerts on a budget of $20,000. 

  • Creatively advertised by capitalizing on marketing opportunities and utilizing diverse avenues.
  • Managed guests, vendors, staff, and volunteers to make sure events ran smoothly.

Education

20142016

Master of Arts in Technology and Learning Design

University of Roehampton
20122013

University of Houston
20102012

Texas Tech
20072010

Associate's degree

Blinn College

Skills

Account Management
Web Design
Creative Direction
Publishing
Creative Writing
Adobe Acrobat
Public Speaking
Advertising
Customer Service
Graphic Design
Sales
Photography
Community Management
Photoshop
Social Media
Event Planning
Marketing