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Results driven business development professional with 20 years of experience in licensing, brand optimization and leadership positions. A proven record of success in developing brand extension programs, strategies, and solutions that generate incremental revenue growth. Well versed in marketing and sales lifecycles; skilled negotiator and strategist. Excellent trainer and mentor. Able to build relationships with high level personnel and close large transactions in heavily competitive environments. Ability to multitask, prioritize and perform under strict deadlines.


Work History

Feb 2016Present

Licensing Consultant

Redphin Productions

Redphin Productions LLC, founded in 2006 by father and son team Carson and Aaron Lev, is a rapidly expanding licensing and marketing agency, specializing in the automotive industry. Their daily focus is the exclusive management of the brands and trademarks owned by some of the biggest celebrity names in the automotive world.

  • Directly responsible for developing licensing strategies for the successful Redphin brand portfolio and establishing a long-term growth plan. Work closely with all licensing stakeholders including external agency partners and licensees; and internal functions including product development, design and digital marketing.
Dec 2004Feb 2016

Senior Client Sales Manager

Equity Management, inc.

Largest Corporate Trademark Licensing and Brand Management Agency representing some of the world's most valuable brands such as GE, General Motors, Whirlpool, Kitchen Aid, Nissan, Lockheed Martin, American Airlines, Goodyear, Kawasaki, Hefty, La-Z-Boy and Dr Pepper.

  • Responsible for managing Fortune 100 clients, growing existing business, and negotiating new license agreements and amendments.
  • Created and implemented trademark licensing programs for all merchandise categories, including apparel, accessories, gifts, novelty, home furnishings, health and beauty aids, food, consumer electronics, video games, toys, stationery and sporting goods.
  • Conducted market research, cost/benefit analysis and proprietary brand equity analysis to assess client needs, current product offerings, and projected profitability of new programs.
  • Developed and managed due diligence of licensing partners, new product concept and market positioning, package and point of sale material design (when relevant), and distribution strategy development.
  • Directed brand extension efforts such as Goodyear GPS, JennAir branded grills, Lockheed Martin “Transformers” merchandise, Nissan “Fast & Furious” replicas/toys, Rawlings Home Theater Seating and many others.
  • Maintained a comprehensive global trademark protection program for all trademarks.






Feb 1997Dec 2004

Director of Licensing 

BHPC Global Licensing, Inc.

  • Managed and developed domestic and international trademark licensing programs for lifestyle and collegiate brands, including: Beverly Hills Polo Club, UGG, Harvard University, Blanc Bleu, Teva, Big Dogs and Blue Marlin.
  • Responsible for the identification and assessment of all potential licensing partners.
  • Oversaw negotiation and execution of all partnership agreements.
  • Provided strategic advice and guidance to assist partners in all aspects of bringing products to market.
  • Establish advanced relationships with key domestic and international retailers, including Bloomingdales, Sak’s 5th Avenue, JC Penney and Target for the development and placement of merchandise programs.
  • Monitored compliance with brand distribution strategies, including antipiracy Control procedures according to local market requirements.





Le Cordon Bleu

Culinary Arts & Management



Seaford College

French, History



Sales Advantage

Franklin Covey

Sales & Marketing


Grand Diplome

Ecole De Gastronomie Francaise Ritz-Escoffier

Culinary Arts & Management 


Bi-Lingual (English / French)

Youth Soccer Coach (LA Galaxy San Diego / YMCA)