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Alex Schendell is the Chief Executive Officer of Harvest Group of Boston and the former Chief Operations Officer at Eldorado LLC, Russia’s largest electronics retailer. He is also the former Vice President of Sales and Territory Manager at Best Buy Co., Inc. AlexSchendell’s career has been characterized by his success in improving the bottom line by implementing strategic changes in a company’s functionality.

Alex Schendell has been frequently recognized for his exceptional leadership abilities. At Best Buy, he was chosen out of 100,000 employees to participate in the company’s “accelerated leadership” program, an honor reserved for only 36 employees. On another occasion, Alex Schendell was recognized by corporate management for the significant advances he made in reducing employee turnover by 24 percent. By developing a more effective methodology for hiring, training, coaching, and mentoring new hires and managers alike, Alex Schendell significantly enhanced the employee talent pool at the stores under his management. Later, as Vice President of Sales, Alex led a successful campaign to increase communication through the Best Buy company ranks; promote products; value customer and employee feedback; and increase the profitability of accessory, warranty, and installation attachments. As the CEO of Eldorado LLC in Moscow, Russia, Alex Schendell held responsibility for the company’s $6 billion retail business. Overseeing 35,000 employees at 450 locations, Alex Schendell implemented an operating model that included the Western-style customer service that helped set Eldorado apart in its market. During his time there, Alex Schendell increased close rates from 23 percent to 35 percent and ticket sales by 33 percent, from $85 to $110. This advance involved an intricate strategy that involved coordinating account programs with external vendor service accounts, distributors, cross promotional partners and third-party merchandisers. Alex Schendell was also responsible for starting the company’s internet retail business and installation and repair services. Online sales have grown to generate over $50 million in annual revenue, and the company’s Internet business has since become the largest in the country. Installation and repair services have had similar success, generating $40 million and establishing Eldorado LLC as the leader of the industry. One of Alex Shinwell’s largest successes at Eldorado LLC was the turnaround he was able to implement in the area of customer service. When Alex Schendell joined the company in 2006, Eldorado was ranked in last place out of eight electronics retailers in the area of customer service. One year later, after Alex Schendell developed and implemented new customer service standards, Eldorado LLC was ranked first in customer service.

Work experience

Jun 2009Present


Harvest Group of Boston

The Harvest Group of Boston operates on a global level offering a full menu of core competencies required in today's international retail marketplace. These include turnaround services; expansion strategies; operational expertise; organic sales strategies; marketing; service center and in-store services models; supply chain; product assortment; reporting systems, full installation and delivery models, and competitor strategies. 

Apr 2006Nov 2008

Chief Operating Officer

Eldorado Company


• Lead the sales team to execute sales strategies to enhance the company’s revenue and profitability.

• Accountable for B Profit and Loss statement

• Developed reporting systems and line of sight for performance management.

• Impacted the organization as a whole enabling peers and creating a single vision. 

Apr 1996Feb 2006

Vice President and Territory General Manager

Best Buy

Progressively promoted from rank of Assistant Store Manager to Vice President. 

Responsible for meeting sales and profit objectives. Gave input and feedback to the corporate office. Managed new site selections and talent managment. Drove market share from 17 percent to 21 percent. Exceeded profit targets, customer loyalty targets, and employee engagement targets. Worked in the Charlotte, Washington DC, Boston, Chicago, New York, and Minneapolis markets.


Aug 1982May 1986


University of North Carolina at Charlotte