Download PDF

Summary

Studying Consumer Behaviour and Marketing, working in a promotions team and experience at multiple world-renowned advertising firms have given me a real passion for creative marketing.

I blossomed as a Strategic Planner at a prestigious communications agency in Italy, where I have tracked socio-cultural trends, discovered consumer insights, built brand strategies and presented finalized documents for clients.

I’m looking to apply my skills in a strategic marketing position and establish a portfolio of delivered creative campaigns.

A variety of volunteer experiences, which include assisting teaching sessions at a local middle school and a charity fundraiser project, have helped improve my organization and communication skills. My numerous years involved in individual and team sports alike have made me a perseverant and goal-oriented individual

Professional Experience

Feb 2016Present

Strategic Planner

Publicis Italy

Role requires strategic and creative planning that I experienced working on a variety of projects and clients;

- Heineken precision marketing

- Sisal Pay radio communication

- Sisal Matchpoint digital campaign

- Whirlpool integrated campaign

- Rado digital communication

I am also in charge of the company Tumblr page, Read The Change, where I search for digital trends and innovation that can benefit the agency and our clients: http://readthechange.tumblr.com/

Sep 2015Feb 2016

Strategic Planner Intern

Publicis Italy

I assisted senior planners discover insights, prepare presentations, formulate strategies and identify positioning territories for a variety of national and international clients that include, but are not limited to: Jagermeister, Wild Turkey, Garnier, Fanta, Sikkens, Subito, Sanofi and Save The Children.

I also received valuable experience honing my skills and responsibilities by personally managing a national brand (Camoscio D’Oro) – this included meeting the client, creative thinking, planning, writing and presenting the creative brief and preparing the client’s presentation.

Other responsibilities included giving an internal “pubtalk” presentation to the agency, preparing and assisting in the execution of a creative workshop event for Heineken, conducting internal and external competitive reviews and utilizing my bilingual abilities to translate briefs and scripts for international clients.

Sep 2014Dec 2014

Promotions Team

GTI Media

Member of TARGETjobs promotions team at university events. Role required using initiative and communication skills to approach and engage students, marketing and selling relevant services.

Sep 2013Oct 2013

Account Executive Intern

WCRS

I was in charge of market research for an advertisement pitch for the RAF and Royal Navy. Market research included online investigations, literature search, surveys and interviews. I liased with colleagues within my department: giving weekly presentations and sharing my findings.

Jun 2013Jun 2015

Bar Tender

ICMA Centre

Direct professional service with customers, serving as waiter and cashier. Responsibilities include: system monitoring, liaising with third party for stock delivery, admin work, being flexible and punctual for shifts, taking directions and collaborating efficiently with colleagues.

Education

Oct 2012May 2015

BSc Consumer Behaviour and Marketing - 2.1

University of Reading

Key modules:
Consumer Psychology, Marketing strategy/Market simulation, Marketing Management, Advertising & Branding, Research methods & Data analysis

Key projects:
- Market research and data analysis for local business to push sales and social media awarenes
- Dissertation study into consumer attitudes towards protein products and supplements

20102012

International Baccalaureate Diploma - 32 points

International School of Milan

Geography, English and Italian - Higher Level

Maths, Environmental Systems and Art - Standard Level

Volunteer Experiences

Apr 2011May 2011

Assistant Teacher and Presenter

International School of Milan (ISM) Middle School 

Assisted staff in a variety of teaching sessions. Improved public speaking and communication skills by teaching a class about a local recycling project, and giving a presentation on the topic to 200+ students and staff.

Feb 2011Apr 2011

Charity Football Fundraiser Organizer

UNICEF

Organized a 3-a-side football tournament at my local high school, with over 30 teams signed up and 180 euros in proceeds going to UNICEF.

Dec 2010Jan 2011

Volunteer

Padre Beccaro Institute (Kindergarten)

Assumed position of authority, helped staff with paperwork and organized daily activities.

Mar 2010Apr 2010

Waiter

International School of Milan (ISM)

Worked as a waiter for the ISM International Evening: a social event promoting the diversity of cultures. Greeted guests, waited tables and helped cater the event, delivering efficient service with peers.