• NEW YORK NY
  • 732-236-4138
  • nicolegirshek@gmail.com

Alexandra Baraban

Left/Right Brain Thinker

overview 

Marketing & Creative Direction │Account Management │Business Development       

Dedicated and multi-faceted professional with comprehensive experience in marketing, account management, and revenue growth. Instrumental in maximizing revenue potential while enhancing market presence in competitive landscapes. Excellent leadership, team-building, communication, & analytical skills. Additional core competencies include:

  • Revenue Growth
  • Digital Strategy & SEO
  • Vendor Management
  • Inventory Management
  • Channel Development
  • Strategic Planning
  • B2B Marketing
  • Merchandising
  • Visual Merchandising

Work History

Work History

Inventory and Marketing Manager

Dec 2014 - Present
Amazon.com, Inc
  • Act as project manager and liaison amongst all internal and external teams for site-wide marketing operations including email, SEO/SEM, merchandising, advertising, mobile, and social
  • Train and lead team of 5 site merchandisers who assist in executing day-to-day site updates based on inventory performance
  • Identify and target customer populations for direct email marketing campaigns that provide maximum ROI
  • Analyze current inventory and customer behavior and use this data to partner with Sales team to source new inventory in the best and most engaging categories of business while driving customer acquisition and retention
  • Oversee development of standard reports and presentations on all campaign key performance indicators and A/B tests
  • Promoted to inventory manager and became responsible for the highest-grossing business vertical (Home Services) and accomplished consistent month-over-month net revenue increases (+12% comp-region growth YTD)

Account Manager

Jun 2013 - Nov 2014
Amazon.com, Inc
  • Managed multi-million dollar portfolio in assigned regions in Central U.S. for digital advertising space
  • Owned and defined production process from product inception to launch, including: building product plans, determining scope of sales, kickoff calls, material review/research, creative additions, quality assurance, and post-performance analysis
  • Achieved 31% decrease in production cycle times over one year by defining, creating, and implementing business process that improved employee efficiency and client experience
  • Exceeded Q1 and Q2 2014 sales unit volume target by 15% by optimizing the site’s existing/live inventory
  • Served as a cross-functional liaison between product, marketing, legal, vetting, quality assurance, and engineering teams to drive company’s priorities and verticals
  • Researched and wrote standard operating procedures that are published to the company’s internal wiki site as training documents used by 400+ employees

Sr. Account Manager & Buyer, Macy's Account

Jan 2012 - May 2013
The Singer Group
  • Led cross-functional three-member team to maintain and grow wholesale revenue between U.S. Military Retail Exchanges and Macy’s Merchandising Group
  • Developed appropriate product assortments, conducted sales analysis, recommended markdown cadences while monitoring inventory levels and maintaining turn and margin expectations to increase year-over-year same-store sales by 22% ($7M)
  • Added three brands to the company’s portfolio to increase new business sales by $9M
  • Developed costing models to ensure profitable and accurate fiscal forecasts throughout each quarter
  • Traveled retail market to review merchandising strategies, conduct merchandising training, and identify regional customer profiles

Account Executive

Nov 2010 - Jan 2012
The Singer Group
  • Managed three highest-grossing sales accounts that comprised 40% of company’s profit
  • Handled open-to-buys at market to increase total revenue and surpass clients’ retail sales plans with highest profit margin (increased three accounts a total of 17% in retail sales from 2010-2012)
  • Advanced FOCUS sales reporting program by creating attributing procedure allowing for categorical breakdown of sales data

Visual Merchandising Leader

Dec 2009 - Sep 2010
The Container Store
  • Directed biweekly replenishment to include receiving trucks and leading a staff of 20-25 employees in efficiently and effectively completing process within four hours
  • Led the replenishment, merchandising and maintenance teams in all aspects of changing campaigns in 25,000 sq. ft. store within store payroll budget

Education

Education

B.A. in Urban Design & Architecture

2006 - 2009
New York University
    • Early Graduate, Cum Laude (NYU)
    • Researched and drafted winning design for neighborhood revitalization competition following rigorous process of interviews, community board meetings and public debates with private developers
    • Selected as one of five students to participate in five-month architecture field study in London, UK