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Alex Baraban

Work experience

Oct 2017Present

Manager, Vendor Management - Home

Woot.com (an Amazon.com Subsidiary)                                                                Dallas, TX

Develop and lead a high-performing team of 3 vendor managers, set the category strategy to drive profitable growth, establish and maintain strong vendor partnerships, develop pricing and promotion strategy, build relevant assortments by product group, and manage the Home category's P&L across Woot.com and Amazon.com platforms.   Generate and implement big ideas to drive business improvements, innovation and scale across the Retail business that will benefit all customers at Woot and Amazon.

  • Decreased 90+ day aged inventory by 67% within 3 months while maintaining a positive margin
  • Increased the count of active Kids’ vendors by 20% while simultaneously increasing the count of Tier 1 and 2 vendors by 15%
  • Increased MoM revenue by 85% from July 2015 to August 2015
Jun 2015Oct 2017

Vendor Manager

Woot.com (an Amazon.com Subsidiary)                                                                Dallas, TX

Responsible for acquiring, planning, and curating inventory for all daily and flash deals in the Floorcare, Home Environment, and Health & Personal Care categories. Analyze data, identify trends, and build executive-level partnerships in order to increase vendor quality and grow robust pipeline of optimal deals.  Negotiate best-in-class vendor terms and identify revenue drivers from post-humus deal performance.  Drive marketing initiatives to promote maximum exposure across multiple channels (website, mobile, and email). 

  • Decreased 90+ day aged inventory by 67% within 3 months while maintaining margin requirements 
  • Increased the count of active Kids’ vendors by 20% while simultaneously increasing the count of Tier 1 and 2 vendors by 15%
  • Increased MoM revenue by 85% from July 2015 to August 2015
Nov 2014May 2015

Inventory and Marketing Manager

Amazon Local (an Amazon.com Subsidiary)                                                        Dallas, TX 

Served as the project manager and liaison for all internal and external teams for site-wide marketing operations including email, SEO/SEM, merchandising, advertising, mobile, and social media. Developed standard reports and presentations on all campaign key performance indicators and A/B tests.

  • Identified and targeted customer populations for direct email marketing campaigns that provided maximum ROI
  • Evaluated current inventory and customer behavior while utilizing data to partner with sales team to source new inventory in the most engaging categories of business while driving customer acquisition and retention
  • Achieved the highest grossing business vertical (Home Services) and accomplished consistent month-over-month net revenue increases (+12% comp-region growth YTD)
Jun 2013Nov 2014

Account Manager

Amazon Local (an Amazon.com Subsidiary)                                                         Dallas, TX

Managed portfolio of service providers in assigned regions in Central U.S. for digital advertising space on Amazon Local. Owned and defined production process from deal inception to launch including building product plans, determining scope of sales, kickoff calls, material review/research, creative additions, quality assurance, and post-performance analysis. Authored standard operating procedures that were published to the company's internal wiki site as training documents used by 50+ employees.

  • Achieved 31% decrease in deal production cycle times by defining, creating, and implementing business process that improved employee efficiency and client experience
  • Exceeded 2014 unit sales target by 15% by optimizing the site’s existing/live inventory
  • Served as a cross-functional liaison between sales, marketing, legal, vetting, quality assurance, and engineering teams to drive company’s priorities and verticals
Jan 2012May 2013

Sr. Account Manager & Buyer, Macy's Account

The Singer Group                                                                                                  New York, NY

Led 3 team members in maintaining and growing wholesale revenue between U.S. Military Retail Exchanges and Macy's Merchandising Group. Developed appropriate product assortments and conducted sales analysis. Formulated costing models to ensure profitable and accurate fiscal forecasts throughout each quarter. Analyzed retail market to review merchandising strategies, conduct merchandising training, and identify regional customer profiles.

  • Recommended markdown cadences while monitoring inventory levels and maintaining turn and margin expectations to increase year-over-year same-store sales by 22% ($7M)
  • Integrated three brands to the company’s portfolio to increase new business sales by $9M
  • Expanded FOCUS sales reporting program by creating attributing procedure allowing for categorical breakdown of sales data

Education

20062009

Bachelor of Arts: Urban Design & Architecture

New York University                                                                                             New York, NY
    • Early Graduate, Cum Laude 
    • Selected as one of five students to participate in five-month architecture field study in London, UK