Digital Marketing Strategist
Manage the development, delivery and execution of customized digital marketing efforts for clients that address sales, marketing and lead nurturing.
- Online Marketing: Developing strategies, timelines and execution of online marketing programs to drive new customer acquisition and revenue growth for lead generation, eCommerce, SEM, email, social media, content development and web technology solutions.
- Research: Drive market research, analysis and insights to develop long-term brand strategies. Research and recommend web advertising, sponsorships and cooperative marketing opportunities.
- Content Development: Write and edit content and publish online using various content management systems.
- eCommerce/Lead Generation/Advertising: Create marketing initiatives to increase sales and leads; sell products and services to customers/clients. Develop automated marketing systems to retain and expand relationships with existing customers and acquire new clients and grow a database of prospective clients.
- Analysis: Develop website marketing/analytic strategy and define key performing indicators to successfully measure business goals. Managing in-depth analysis on marketing programs and campaigns: page views, click-through, downloads, opt-ins and other web-related metric tracking. Perform ad-hoc analysis from various sources to find new business opportunities.