Sales and marketing strategies, investing, client's ROI, running, books, cross-media, strategic planning, VC opportunities, start-ups, international partnerships, speaking and writing, healthcare marketing, digital medias, CRM, spirituality, aikido, entrepreneurship, e-office, post-industrial cities, real estate development.
Account director for clients such as Microsoft, Symantec, Pfizer and Boehringer-Ingelheim. Sound international experience, with successful project leading in the US (AZ, OH, NY, CO, TX, FL) and Europe (Italy - Rome, Milan, Turin - and Switzerland). With a very customized approach to the client's needs we specialize in delivering results above the expectations, presenting numbers like 42% and 57% sales growth YOY on an incentive campaign in the distribution channels for Microsoft Brazil. Strong negotiation skills, start-ups and business strategy expertise. I also have acquired very good experience from the process of selling the company to foreign investors. Dealt with lawyers and accountants, due-diligence, company valuation, business plan layout and capital raising.Specialties:
Branding, advertising, trade marketing, promotional, incentive and CRM campaigns, especially in the IT and Healthcare markets. Sports Marketing, Sponsorship negotiation and the ability to identify new opportunities in different markets complement my portfolio.
(Privately Held; 1-10 employees; Marketing and Advertising industry)
November 2007 – Present ( 10 months)
Brand development, web presence, advertising, incentive, sales and promotional campaigns to the Helathcare Segment.Managing Director at Think! Business
(Privately Held; 11-50 employees; Marketing and Advertising industry)
October 1996 – Present (11 years 11 months)
Marketing and Advertising Agency. Branding, advertising, promotion and sales growth strategies. Business Consulting, including business plan & sales strategies development. Planning, development and follow-up for CRM, trade marketing and incentive campaigns. Think/BTS! is an agency focused in the challenging IT and Telecom areas.Creative intern - art direction at McCann Worldgroup
(Public Company; 10,001 or more employees; IPG; Marketing and Advertising industry)
1988 – 1988 (less than a year)
Internship in McCann's creative area, a great opportunity to have contact w/ some of the greatest brands in the world, like GM and McDonald's. It also gave me the first (and ever lasting) impressions about the unique environment that an ad agency offers to its people. Thanks Claudio!