Work History

Work History

Hudson County Division of Cultural Affairs and Tourism Development

Jan 2015 - Present
Director of Tourism Marketing 

Along with the Hudson County Director of Cultural Affairs and Tourism Development, plans and executes all Destination Marketing projects which aim to attract more visitors to the Hudson County area as well as promote all area attractions, hotels, events, and ways to get around.

  • Makes decisions on budget spending for grant money and maintains all necessary records, spreadsheets, and files pertaining to expenditures
  • Makes field visits and stays in close contact with destination partners including, but not limited to, hotels, attractions, cultural groups, Chambers of Commerce, and businesses in order to better understand programs that are promoted to area visitors
  • Identifies new activities and events in Hudson County which are promoted through the website, VisitHudson.org, social media platforms, and printed marketing materials including brochures, rack cards and profile sheets.
  • Attends national travel tradeshows and presents to potential buyers about the advantages of staying and spending time in Hudson County, assists with any booking inquiries, and addresses any concerns associated with booking and traveling to the area
  • Implements all aspects of marketing and advertising programs designed to attract both the travel trade and consumers to Hudson County, exploring all forms of media including digital, print, TV, and radio options.
  • Keeps up to date with all current travel, trade, marketing trends that may aid in attracting more visitors to Hudson County.
  • Does necessary field work in the attraction and establishment of new major lodging units, hotels, attractions, and recreational areas.
  • Writes majority of content for website, marketing materials, advertising, and grant applications as well as cultivates photographs, and other information which can be used for those purposes.
Responds to all inquiries made to office by sending visitor guides or other helpful information pertinent to the visitor’s request

Co-Owner/Founder

Aug 2013 - Present
Jersey Girls Food Tours

Organize, plan and execute all aspects of guided, walking tours of multiple food establishments in Jersey City where guests can sample the best food, learn history of the city and visited establishments, and meet other foodies

  • Identifies new activities and events to promote tourism to the area
  • Plans programs designed to interest people in visiting Hudson County which involved food, music, art and fun
  • Contract with restaurant owners on pricing, menu options, and arrival/departure times while ensuring pleasant guest experience
  • Use social media and relationships with bloggers and local media to sell tickets and create awareness and excitement
  • Oversee all components of company including web/logo design, budget, logistics, vendor relationships, partnerships, and execution
  • Write press releases, email newsletters, and create engaging stories for media and press
  • Create new tours where opportunity exists
  • Organize all aspects of a food charity event at a local venue, Art House Productions, for 100 guests wherein they sample food from multiple food vendors, enjoy music and art and a portion of proceeds are donated to a local food charity, The Sharing Place

Event Planner

Feb 2013 - Jul 2013
Dishcrawl

Brand ambassador for Dishcrawl, a California based company dedicated to organizing events related to food and drink

  • Guided diners through a progressive dinner of 4-5 restaurants
  • Conceptualized and executed monthly, themed events in various areas of Jersey City
  • Develop content for social media platforms including Twitter, Facebook, Instagram and Google+
  • Pitched features and editorial placement across a variety of publications, print and online
Worked with local social, digital, print and television media outlets to promote and create awareness for Jersey City events

Account Executive

Apr 2012 - Oct 2012
Yelp

Developed lasting, mutually beneficial relationships with hundreds of local business owners in the area via phone, email and in-person appointments to sell Yelp advertising products

  • Managed personal leads through Salesforce while driving the full sales-cycle from introductory call to closing deal
  • Made a high volume of outbound sales calls to local business owners each day (80+)
  • Created awareness about Yelp to business owners in a developing market such as Buffalo and Binghamton
  • Closed 75 SMB accounts within Yelp’s local advertising program generating over $200,000 in revenue
  • Consistently met and exceeded monthly sales target, leading to our team being ranked number 1 in the Yelp Sales Organization

Account Manager

Jan 2011 - Apr 2012
Hale and Hearty Soups

Account Manager

Revitalized and managed over 80 office accounts in the metro New York area (restaurants, high-end grocery stores, corporate feeders, and delis) resulting in $1.96 million in revenue, up 20% from the previous year

  • Received and processed over 100 daily customer orders and 12 out-of-state distributor orders while maintaining accurate customer information in our CRM program (ACT)
  • Initiated and designed new menu format to be distributed to over 800 Hale and Hearty customers to better market the brand
  • Determined customer needs via phone in order to recommend specific products, monitor inventory, and increase sales
  • Developed seasonal and incentive promotions, and participated in industry specific trade shows

 

Education

Education

Rutgers, The State University of New Jersey - New Brunswick, NJ

Sep 2007 - May 2010
B.A. Journalism and Media Studies, Minor: Labor Studies        

GPA: 3.9 Summa Cum Laude     Douglass College Class of 2010             

Activities: Special Projects Intern for Rutgers Student Life 12/09-05/10 and active member of Rutgers Performing Dance Company

Skills 

Proficiency in MS Word, Excel, PowerPoint, Outlook, Mac OS

Working knowledge of Adobe Photoshop, Illustrator, InDesign and Squarespace

Proficiency in Salesforce and ACT (CRM programs)

Fluent in Spanish