• London

Alessandro Paracciani

Work History

Work History

Borgo Santa Chiara

Jul 2012 - Present

Digital Marketing Assistant

  • Designed and monitored email marketing campaigns using MailChimp
  • Wrote website content and translated from English to Italian
  • Assisted implementation of┬áSEO, attracting 1000+ visitors in first month


Jul 2014 - Oct 2014


  • Researched tech startup scene to find 20 strategically relevant mobile apps for WPP's client, Unilever
  • Presented material to WPP Director, Peter Dart, and compiled report
  • Apps covered range of Unilever brands, product categories, and consumer segments
  • Themes included Disintermediation, Games, Sales, PR, Search, Social, and Sustainability


Jul 2013 - Aug 2013

Marketing Intern

  • Briefed graphic design and creative agencies for 5 packaging and TVC projects
  • Completed comprehensive brand study using 6P analysis & market visits
  • Worked with R&D and Regulation teams to understand product claim limitation

Golding Capital Partners

Jun 2011 - Jul 2011

Private Equity Intern

  • Analyzed financial statements of major competitors and potential investors in Italian PE market
  • Used proficiency in Italian, resourcefulness, and IT skills to find vast amounts of data and gather it in Excel
  • Cold-called potential investors to outline the┬áservices offered by the firm



University of Warwick

Sep 2011 - Jul 2014

B.A History - 2:1

Focused on global and intellectual history, with modules on globalisation, global consumption, technology and communication, and comparative ethnography

St. Stephen's School Rome

Sep 2007 - Jul 2011

IB Diploma - 37/45

Achieved 7/7 SL Mathematics, 6/7 SL Economics, 6/7 HL English, 6/7 HL History, 5/7 HL Italian, 4/7 SL Physics, A in Extended Essay, and A in TOK Essay