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Work experience

Jul 2013Present

Communications Specialist

Cast Iron Cafe and Catering

Working for a North Jersey restaurant on brand management, social media and website development

- Created Website, Facebook and Twitter

- Develop and manage Facebook campaigns

- Manage all social media marketing efforts

- Record and analyze all social and web analytics

- Use analytics to adjust social media strategy

- Monitor and manage all publicity

- Planned and executed Grand Opening campaign and events

Jun 2013Jul 2013

Social Media and Branding Intern

Marketsmith Inc

Managed and maintain brand identity lines between Marketsmith Inc, I.Predictus, Monica C Smith and One More Smith

- Implemented a weekly social reporting system to expand social strategy

- Responsible for daily webstats and reports

- Daily tracking of social analyics

- Daily planning and managing social strategy

- Research

Jan 2013Apr 2013

Communication and Research Intern

Kuzina by Sofia

Working for a South Jersey restaurant on social media plans, marketing strategies and media outreach

- Developed media list

- Invited media to events

- Press release writing

- Increased social media following on Facebook and Twitter

- Amplified Facebook reach to over 20,000/week

- Developed and implemented media and fundraising programs

- Market research and report

Jan 2012Sep 2012

Public Relations and Social Media Specialist

Lakewood Chamber of Commerce

Account executive responsible for promotional writing and social media strategies

- Provided networking opportunities to students at Monmouth

- Created a social media analysis to improve social media marketing efforts

- Press release writing

Jun 2012Jul 2012

Event Management Intern

Ronald McDonald House

Assisted in organization of events, fundraiser pitching and public relations writing

- Successfully promoted and executed four events

- Developed press releases, media alerts and magazine releases

- Public relations writing

- Event organization

- Pitching

Aug 2010Aug 2011

Public Relations Coordinator

BBQ Fanatics Smokin' Grill

Worked for a North Jersey restaurant on brand management and social media and website development

- Created and managed website and Facebook

- Public relations writing

- Created weekly ads for the local paper

- Hosted, planned and executed three successful events


Sep 2009May 2013

Bachelor of Arts

Monmouth University

Shadow PR PRSSA of Monmouth University, West Long Branch, NJ      May 2011 – May 2013

Chief Executive Officer (2012-2013) Elected to expand club contacts, demonstrate leadership and team development

Developed and maintained club website

Planned and executed two successful fundraisers for Sandy victims

President of Communication (2011-2012)

Appointed to host the Speaker Series, provide media relations and promotion

Hosted the most flourishing Speaker Series with 10 speakers

Supplied promotion and media relations for fundraising events