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P&L Responsibility
Business Process Improvement
Leadership Liaison
New Market Development
Creative Marketing
Communication and Presentations
Leading Teams
Skillful Negotiator
Building Strategic Alliances
Strategy Development and Execution

Work experience

Aug 2008Present


Buendia Enterprises, Inc

Choice Energy Services (2012)

  • Developed business and implementation strategy to network with key US Hispanic businesses and executives achieving introductions and deals with 12 large accounts summing sales over $725,000/year

 AON Hewitt (2012)

  • Supervised and trained telesales teams and managed communications, achieving 122% quota

 Launched and  (2011)

  • Developed financials, product selection, logistic negotiations and operations in order to successfully launch customer online sites achieving net average margins of 12%
  • Co-founded e-commerce site ( resulting in successful website rankings and generating potential buyers for website

 International Business Consulting (2009 - 2010)

  • Product development of items entering US Hispanic and General Market.
  • Executed strategic sales channels for Dultimex, Prinsa, and Prodinoxresulting in gateways for these companies to set up business operations in the US
Jul 2014Present

Financial Representative

White Rhino Financial

I am bringing a holistic approach to building and preserving wealth in businesses and families.  Primarily focused into developing the Hispanic Market, Foreign Nationals and General Market in The Woodlands, TX.

Aug 2012Mar 2014


  • Created and manage pipeline of key business Chambers of Commerce, Associations and Organization negotiating investments of $48K and achieving sales of over $230K in first year of operations
  • Identify key partnerships, initiate contact with C-Level decision makers, conduct strategic business meetings, overcome objections and close deals.  Managed PR and served as Keynote speaker
  • Lead Public Policy Analysis of Business Opportunities and Customer Experience improvement in Latam
  • Designed & implemented strategies for Traditional and Cross Platform Marketing Solutions, achieving 62% of the division’s revenues with a value of $1.7 M in first 15 months of operation
  • Promoted Weekly Sessions with Regional Managers to develop their sales teams, resulting in USH Achieving 45% better results than General Market
  • Managed P&L, developed turnaround strategy for Print products achieving enhanced editorial content which resulted in a 40% rise of customer referrals
  • Developed two new products with 26% and 58% increase in margins for the US Hispanic market resulting in a more appealing marketing product for Small and Medium Enterprises (SME’s)
  • Member of the Global CX (Customer Experience) Evangelist  and Ethics team improving hibu’s Net Promoter Score (NPS) by 10+ points during tenure
Nov 2007Jul 2008

VP of Business Development

Department of Economy (ProMexico)
  • Deployed successfully five regional sites in TX, IL, CA, AZ and Vancouver
  • Tracked financial KPI’s, P&L and book of business for FDI and export with value of over $850 M
  • Served as Guest Speaker at SME forums providing Public Policy Insight of Mexico.  Set up briefing meetings, media sessions and PR events with agencies and organizations
  • Rolled out Global Strategy for setting up international subsidiaries in 37 hubs across 7 continents.  Achieved full deployment of taskforce 30% before deadlines
Apr 2003Apr 2007

Business Development Director

Department of Energy (CONAE | CONUEE)
  • Built strategic alliances with Local and Foreign private and public entities to enhance awareness of energy conservation initiatives and develop renewable resource projects
  • Structured and deployed Regional Sites in 15 States of Mexico to foster energy savings and renewable energy initiatives, saving the Federal Government $2 M+ in operations
  • Negotiated internationally sponsored forums around 16 States, which resulted in a decrease of energy usage in manufacturing firms between 15% to 40%
  • Increased awareness of Solar and Wind Energy throughout the country which led to greater green initiatives in Oaxaca increasing output by 83 MW in national grid capacity
Feb 2001Mar 2003

Head of Health Intelligence Center

  • Structured financials for HIC operation and selected service providers for implementing CRM which resulted in an improvement of 71% on time delivery times and provided a positive P&L with net profit of 14%
  • Marketing Shared Service (MSS) liaison between several business units reducing variable costs by 74%, equivalent to over $850,000
  • Outlined business plan for HIC which combined three MSS (Disease Management, Medical Journal Resources, and Call Center) achieving savings of 75% equivalent to over $923,000
  • Researched and strategized disease management project which promoted health among GSK drug patients and increased retention by 78%
  • Product development of disease management material for two main categories:  Asthma and Cardio/Obesity


Aug 2008May 2010

Master's Degree

Rice University


Aug 2011Aug 2015

General Lines Life & Health Insurance License

Department of Insurance - TX

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