Alea Lozada

  • Mexico City Area

Head of Communications


I am a high-judgment and self-motivated communications expert who works to inspire employees, audiences and customers through innovative programs and love seeing the output of great internal and external campaigns. As a creative professional, I can move fast, and can think big about how best to communicate with this ever-growing team of people. In my day to day activities, I manage complex, fast-moving and unexpected communications challenges, proactively build and manage relationships with key internal stakeholders across a range of businesses and geographies, provide expert internal communications counsel to diverse groups and senior leaders within the organization, and manage and support crisis communications, as needed.

I have communications experience in Television, media, Internet, technology, distribution, operations, automotive, software and cloud services, retail and news environments, in multi-national companies with the ability to think and communicate clearly, formulate a clear point of view on complicated issues, and create a concise and well-written narrative. I also manage communications for special events, trade shows & and media relations, including development and distribution of news releases. I have demonstrated success at PR and interacting effectively with all levels of an organization as well as external audiences (media) to create effective communications.
I also drive and manage the Ambassador Programmes in the market for all the region’s car dealerships and take care of the communications for the brand’s own charity organization.




Press Releases

Crisis Communications

Strategic Planning




Social Networking

Digital Marketing


Strategic Communications

Media Relations

Public Relations

Marketing Communications

Social Media

Internal Communications

Community Management

Corporate Communications

Work History

Work History
Sep 2013 - Jan 2015

Head of Corporate Communications


As the Head of Corporate Communications I am responsible for managing and executing strategic internal and external communications and campaigns, including employee communications and content for NISSAN and ANDANAC. I support driving employee engagement through a variety of communication channels that reach multiple internal stakeholder groups, including senior management at all Nissan locations, bringing together cross-functional team members. I manage all internal and external strategic communications plans and am responsible for identifying gaps and developing tools to address communication issues within the company also serving as back up to the Director of Communications with regard to public relations counsel to senior management, supporting car dealership, community and media relations activities, and managing the crisis communications plan and corporate giving program. I serve as a key company resource for development of new media projects and corporate event staging reporting directly to the General Manager and the Communications Director. My main areas of influence in the company are: • Planning and Strategic Development Manage strategy formation and strategic planning processes for development, organization, implementation and evaluation of communications. • Advertising & Media Evaluate and improve all channels and media to deliver messages most effectively and efficiently depending on target audience. • Interface, Coordination and Leverage Communications Across All Disciplines Develop targeted communications that maximize the use of the digital communications tool and other data base resources; consistent messaging for all audiences. E-Business Communications: Leverage e-platforms and digital interactivity to deliver communications. Includes, but not limited to,, email, ag-related web sites, etc • Non Profit and Charitable Support Support the development and fortification of Fundación ANDANAC.

Feb 2013 - Sep 2013

Communication and Community Manager


As Communication and Community Manager I was in charge of strategic development and execution of the internal communications plan, and secondarily as support for external marketing efforts. I produced engaging content as well as design both traditional and digital marketing materials for use across a range of channels, primarily for approximately 500 employees based in a wide range of diverse national locations. In charge of creative writing, designer and video producer, I maximized different communications channels and deliver targeted internal communications campaigns and evaluated their impact and effectiveness. I lead the shaping INFOTEC's brand and steadily gained 400% growth in the online communities such as Facebook and Twitter. I also was in charge of organizing, planning and executing all necessary actions in order to reach new audiences in two national IT congresses and monthly technical training targeted to software developers, database administrators and web designers using INFOTEC's proprietary technology (Semantic Web Builder). Other activities included: - Website management - Writing articles and media communications. - Social networks management. - Communication and media campaigns coordination. - Editorial Planning - Product communication - PR - Networking with other government's entities

May 2011 - Dec 2012

Internal Communications Specialist

Sony Electronics

As an Internal Communications Specialist, I Developed and implemented the national internal communications strategy to build employee engagement and increase alignment and execution of the organization’s strategic priorities. I managed regular communications for all staff through a range of channels, ensuring ease of access to communications, clarity and consistency of messaging, devised and delivered accurate, timely, creative, and engaging communications that had a positive impact on the flow of information through the organization, starting with monthly contests, weekly newsletters, special web content, microsites, and re-launching the internal digital signage network with new involvement from divisions such as: Human Resources, Sales, IT, and marketing categories (Bravia, HandyCam, CyberShot, Alpha, Playstation, Professional and Broadcast). I worked with managers and team leaders globally to identify appropriate communications to keep staff informed, and helps to educate those leaders about when and how best to communicate for effectiveness, increasing usage of video, gamification, and other engagement tools for internal communications Other activities included: - Writing Intranet articles and management communications. - Edit and design of internal media contents. - Planning and implementation of internal communication campaigns coordination, design and monitoring. - Organization of corporate events focusing on the enhancement of the corporate culture, and employee overall satisfaction, coordinating the events agencies, and internal stakeholders.

May 2008 - Jun 2010

Senior Information Analyst


- General coordination of reporters, cameramen and information sources. - Elaboration of information synthesis and journalistic notes. - Keep contact with all the federal and local Communication departments. - Monitoring the different information agencies, so as radio, television a printed media. - Editorial planning.


Jan 2010 - Jan 2010

Journalism and publishing

Columbia University in the City of New York
Jan 2003 - Jan 2007

Lic. en Ciencias de la Comunicación

Universidad Intercontinental