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Jannuary 2007 Sodebo Milan Country Sales Director; Managing the start up of Sodebo in Italy: 1) Preparing a five year budget 2) Preparing sales strategy 3) Present and list Sodebo product on Italian Customer 4) Set up a Sales force 5) In cooperation with Marketing and Communication: a) Develop a Promotional Plan b) Develop and implement a communication strategy Jannuary 2003 - December 2006 VoloRosso Bologna, (Italy) VoloRosso is a new wine company established in 2003, the main stake holder is Monte dei Paschi di Siena Bank, the other stake holder are 6 wineries • The focus target of the company is become the market leader in the wine market between 3-5 euros. National Sales Manager for Modern Trade • Reached in less than 3 years 50% of distribution in the supermarket and hypermarket (coop – rewe – carrefour – bennet – Pam Group ecc). • Became one of the top 10 companies in the market from 3 to 5 euros. • The most fast growing company in the wine market. • Sales for point of weighted distribution same or better than the most important competitors (Corvo, Santamargherita, GIV ecc). 2002 ILLVA di Saronno / Duca di Salaparuta Saronno, (Italy) National Key Account Manager • Increased sales of 6% for liquor products (Disaronno, Artic Wodka ecc). • Increased sales of 25 % for wine products • Managed 12 key Regional Account Nation wide.. 2000–2002 E&J Gallo Winery italian branch Verona, (Italy) Key Regional Account (Lombardia – Piemonte – Liguria) • Developed sales from 0 to 300.000 €. • Developed distribution from 0 to 70% in the area. 1995–2000 Family owned company. Alessandria, (Italy) • Sales Manager for modern trade of a salami and ham company 1989–1995 Genoa University • Graduated in Law. I like travel, reading and know different cultures.

Work experience

Jan 2007Present

Italian Sales Director

Jan 2003Dec 2006

Sales Director for Mass Market

Jun 2002Dec 2002

National Key Account Manager

ILLVA di Saronno
Jan 2000May 2002

Regional Key Account Manager

E&J Gallo



Università degli Studi di Genova