Aldo Mario Gay

Aldo Mario Gay


Jannuary 2007 Sodebo Milan Country Sales Director; Managing the start up of Sodebo in Italy: 1) Preparing a five year budget 2) Preparing sales strategy 3) Present and list Sodebo product on Italian Customer 4) Set up a Sales force 5) In cooperation with Marketing and Communication: a) Develop a Promotional Plan b) Develop and implement a communication strategy Jannuary 2003 - December 2006 VoloRosso Bologna, (Italy) VoloRosso is a new wine company established in 2003, the main stake holder is Monte dei Paschi di Siena Bank, the other stake holder are 6 wineries • The focus target of the company is become the market leader in the wine market between 3-5 euros. National Sales Manager for Modern Trade • Reached in less than 3 years 50% of distribution in the supermarket and hypermarket (coop – rewe – carrefour – bennet – Pam Group ecc). • Became one of the top 10 companies in the market from 3 to 5 euros. • The most fast growing company in the wine market. • Sales for point of weighted distribution same or better than the most important competitors (Corvo, Santamargherita, GIV ecc). 2002 ILLVA di Saronno / Duca di Salaparuta Saronno, (Italy) National Key Account Manager • Increased sales of 6% for liquor products (Disaronno, Artic Wodka ecc). • Increased sales of 25 % for wine products • Managed 12 key Regional Account Nation wide.. 2000–2002 E&J Gallo Winery italian branch Verona, (Italy) Key Regional Account (Lombardia – Piemonte – Liguria) • Developed sales from 0 to 300.000 €. • Developed distribution from 0 to 70% in the area. 1995–2000 Family owned company. Alessandria, (Italy) • Sales Manager for modern trade of a salami and ham company 1989–1995 Genoa University • Graduated in Law. I like travel, reading and know different cultures.

Work experience

Work experience
Jan 2007 - Present

Italian Sales Director

Jan 2003 - Dec 2006

Sales Director for Mass Market

Jun 2002 - Dec 2002

National Key Account Manager

ILLVA di Saronno
Jan 2000 - May 2002

Regional Key Account Manager

E&J Gallo


1990 - 1995

Università degli Studi di Genova