I am an Engineer with 19y of International experience in CONSULTING and TELECOMCompanies (Saudi Telecom - SAUDI ARABIA, EMBRATEL - Brazilian operator, TIM, ERICSSON, MOTOROLA and NEC) with emphasis on: Marketing, Strategic Planning, Business Development-Sales and Product.
Electronic EngineerandPost graduated (MBA) in Business Management and Marketing.
Pro-active, focused on results, communicative, hands-on, enterprising posture and team oriented.
Strong experience in Telecom environment as well as in MIDDLE EAST MARKET.
Multi-Cultural experience: I’ve lived and worked in the USA, Sweden, Brazil and SAUDI ARABIA.
I am Brazilian and Portuguese citizen (European passport) and I am fluent in English and Spanish.
I developed the following COMPETENCES in all the companies were I’ve worked for:
BUSINESS DEVELOPMENT-SALES: Solid experience in the overall sales process (Sales, pre-sales and pos-sales), including identification of new customers and business opportunities, preparation of proposals and loyalty programs, introduction of new Sales Techniques and Methodologies, conduction of training courses, implementation of distribution channels, revision of product portfolio.
In EMBRATEL and SAUDI TELECOM, I prepared end-users segmentation and market studies and improved the sales process - launching new services and products (including Value Added Services).
In ERICSSON, I introduced a new Sales Methodology in order to make better the Customer relationship. Accordingly the “hit rate” (nº of presented proposals x nº of signed contracts) increased from 3% to 20%.
I improved the interface with head offices, customers and end-users, identifying their real needs and offering suitable products, services and promotions. I also standardized the action of the sales areas.
In SAUDI ARABIA, I worked to map and understand AlJawal Market, increasing customer’s satisfaction and preparing the company to better face a new competitor (ETISALAT from UAE).
MARKETING / STRATEGIC PLANNING: In-depth knowledge of the entire process of MARKETING & STRATEGIC PLANNING, including BI activities, acquired inblue-chips and consulting companies.
I analyzed market surveys, prepared loyalty programs, brand repositioning and customer segmentation works. I also conducted several presentations at fairs, seminars and workshops.
I am currently working in EMBRATEL as Marketing & Business Development Mgr. I create and launch new products, such as “MUITO MAIS21” – a telecom service that brings an extra-revenue of US60M/ year.
In SAUDI TELECOM, ERICSSON and MOTOROLA, I developed and introduced new products and technologies, prepared promotions, offers and Marketing Campaigns, in order to better face the competitors.
In ERICSSON, I prepared the STRATEGY and BUSINESS PLAN of the overall company and the “Market Share” increased from 37% to 39%. I negotiated strategic partnerships & alliances (e.g. SONY-ERICSSON).
I also helped TIM to prepare the MARKETING PLAN when they launched their GSM network in Brazil.
PRODUCT – NETWORK ENGINEERING: I worked with several Technologies & Products such as: Wireless and Wireline equipment, handsets, Telecom Services, Voice Services.
I have worked with International Operators, launching new services (including VAS), providing technical support to the sales areas & developing the interface with customers.
In SAUDI TELECOM I prepared the technical evolution Plan and I worked with vendors (Nokia, Ericsson and Siemens) in order to evolve the GSM network.
In ERICSSON and MOTOROLA, I launched new products and evolve customer’s network.