Business & Program Development - Brand, Marketing and communication


Dynamic and top performing sales representative with experience in sales and non traditional marketing with high caliber clients, demonstrated success in finance and investment. Proven expertise in creative  problem solving with ability to improve finance processes and outstanding success in building partnerships, maintain business relationships.

Work experience

Work experience

Jun 2014 - Present

Marketing, Brand & Communication

PT. Bank CIMB Niaga, Tbk
Handle CIMB Niaga Hajj Saving Account and CIMB Niaga Installment Saving Account for Syariah & Conventional Segments Control of a few key advertising and public relations roles and produce press releases and other written communication to media and clients Develop or refine a communications strategy, which includes the branding of a company Create marketing and promotional materials, both print and electronic to generate sales leads. Work with product manager and business units to determine communication plan Copyedit, proofread, and revise communications.
Feb 2014 - Jun 2014

Business and Program Development

PT. Bank CIMB Niaga, Tbk
Develop CIMB NIAGA Syariah as BPS-BPIH (Bank Deposit Hajj Operation Costs) appointed by the government on 2014. Responsible for new Hajj product and services launch activity and the implementation of strategic supply chain agreements with Indonesia Ministry of Religious Affairs including the management of the hajj pilgrimage fund Responsible for the smooth operation of all day-to-day activities carried out by new assigned Hajj Programme Seek and leverage relationship opportunities in order to realize the Syariah goal for rate pricing related material and presentation directly to ALM Commitee including CEO, CFO and other executive members
Mar 2013 - Feb 2014

Regional Syariah Liabilities Business Specialist

PT. Bank CIMB Niaga, Tbk
Support S&D 1 Region for FBS (Retail Banking), CIMB Preferred, CIMB NIAGA Private Bank and CIMB NIAGA Syariah (Islamic Banking) to achieve Syariah Consumer banking products and Ensure Dual banking system accomplished with maximum Coordinator, Advisor, Trainer & Contributor for all daily activities branches need Project advisor and trainer for Branchless Banking product such as Rekening Ponsel (Cell Phone Account) campaign application for Islamic Charity Foundation
Sep 2011 - Mar 2013

Insurance Specialist for PermataBank & ANZ Bank

PT Asuransi Allianz Life Indonesia
Support Banking Staff to achieved their revenue target and responsible for all matters relating to customers policies and ensuring that their needs are met. Coordinate and oversee the long term strategy with business partner teams in order to achieve expected production targets. Actively participate in the development and application of specific strategies aimed at addressing individual and group branch teams performance and behavioural issues. Maintain excellent relationship with Personal Banker, Relationship Manager and also Branch Manager, involve in daily branch activity and get support from bank staff in order to achieve business targets.


2006 - 2009

Bachelor of Arts (B.A.)

University of Hertfordshire
Major in Business Economics (2:1)




Mutual Funds



Financial Planning



Mergers & Acquisitions

Relationship Management

Financial Services


Business Strategy

Business Process Improvement

Retail Banking

Product Development

Portfolio Management


Credit Risk

Business Analysis

Wealth Management

General Insurance

Strategic Financial Planning

Financial Analysis



Risk Management

Financial Risk


Strategic Planning