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Crystal Chaillou

Business Owner | Sales & Marketing Pro

Summary & Skills

Highly motivated sales professional with exceptional degree of organization and an intense sense of urgency to meet and exceed customer expectations.  Effective in increasing net profits for customers and companies through detailed SWOT analysis, use of CRM & Google tools, creative marketing strategies and consistent follow-up.

                                                                                   Proficient in:

▪ Sales training                                                                                                           ▪ New business development

▪ Category management                                                                                      ▪ SEO \ CRM

▪ Building loyal customer relationships                                                          ▪ Generating revenue

▪ Convenience channel                                                                                         ▪ Sourcing and hiring talent

▪ Developing training programs                                                                        ▪ Leading change

Work History


Business Owner | CEO

Sea Breeze Small Engine

My husband ran a small landscape business on the side for several years.  With my background in sales & marketing, I re-named the business, built a website, facebook page and set up quickbooks.  We did some local grassroot marketing campaigns, and joined the Chamber. The business grew steadily over the next couple years until I was off work with the new baby; while bored at home, I taught myself to do SEO optimization and targeted marketing on Facebook.  Within 10 weeks we landed $180k in commercial landscape contracts.  At the same time, while analyzing expenses over the last year,  we knew repairs & maintenance were the most challenging and could not find a great  commercial landscape equipment supplier. So we decided to fix that.  We opened Sea Breeze Small Engine in May 2018.  When Hurricane Michael hit we became chainsaw central supplying chainsaws to hundreds of customers and being put on the map very quickly.  We are already in the process of expanding as the demand increases. I handle the marketing & advertising for the business along with coordinating all the financial details with our book keeper & accountants. My husband runs the day to day business operations, hiring, training, and sales. We will end up 2018 with gross sales of almost $900k and are forecasting $1.3M in 2019.  I have no desire to work there full-time since my passion lies in real estate, yet it surely helps my referral network and respect in the community by having such a well known, centrally located, and helpful business! |


Business Development


After purchasing my first investment condo in spring 2017, I hired Vacasa to manage it for me.  I was so impressed with their online marketing and industry knowledge I went to work for them a few months later!  I signed 80+ homes over the next year in the Panama City Beach market learning to stage homes, the fundamentals of operations, CAP rates, and many of the legalities of HOA / local ordinances in relation to STR's. I joined the Women's Council of Realtors, CPAR, and became a Chamber Ambassador.  I coordinated presentations and sponsorships with CPAR, the Chamber and Women's Council active in local meetings and began studying for my RE license.  



Life Sustainability

With the arrival of the last family addition who refused to take a bottle, in this unexpected new role, reporting directly to miniature CEO’s, I was responsible for sustaining life and directing the attitude, interactions and behaviors of daily life as their personal assistant. Using a mastery of non-verbal communication and clear, consistent discipline tactics to interpret needs, identify risks, and create a culture of fun teamwork to achieve family emphasis on gratitude and respect. The job required superior research skills, often under duress, and rapid decision-making efforts up to 24 hours per day. Work conditions included little to no sleep, frequently in uncomfortable positions carrying heavy loads of multiple children, groceries, laundry, etc. I maintained a happy persona and spirit of positivity communicated in an animated fashion through smiles, whistles, rhymes and songs despite the challenging work conditions.

I was responsible for all operations supporting the household including leading and motivating subordinates to their highest levels of performance, overseeing activities to ensure they met developmental objectives and making high quality investing decisions to ensure financial viability for future endeavors. Using strongly cultivated photography and creative writing skills across multiple social media and technical communication platforms, I create a connected environment to family and friends to sustain collaborative partnerships for long-term advancement opportunities.


Territory Manager

Core-Mark-Tampa Division

Reporting to Mark Dryden, GSM, responsible for facilitating customer transition in route distribution change from Atlanta warehouse to Tampa warehouse.

▪ Personally re-set and merchandised 15 independent customers in 3 months hiring two additional merchandisers.

▪ In-depth store surveys of national chain for re-set; planned and coordinated all needed supplies, racks, tags, etc. for merchandisers.

▪ Ensured there was no customer attrition in the division switch through tactful communication and prompt follow up with effective solutions.

▪ Communicated with buyers on alternate items and forecasts, and communicated divisional differences to gain corporate compliance on key programs and initiatives.


Territory Manager

Core-Mark-Atlanta Division

Reporting to Eric Meyer, General Sales Manager, responsible for managing $30M in sales annually with a target growth rate of 15% with a team of 5 employees in 3 states.

▪ Exceeded all other TM's in the company in new business growth of 270% in year two and top 10 in all measurables ranked. 

▪ Organized sales material and training formats via hard copy binders and jump drives for incoming new sales reps. Tasked on committee with corporate director of sales for input and editing of TM training manual within 1st year of hire.

▪  Streamlined information flow between departments by reformatting forms and asking numerous questions to speed productivity and make it easier for customers to do business with us.

 ▪ Secured 3 year contract with Spencer Companies dba. Minit Man, the largest non-national account in the division within(6) months, resulting in $11M in new business.

 ▪ Signed contracts with key buying groups, AMA and UMA, with sales of over $6M in new growth through independent stores. 

 ▪  Hosted lively sales meetings with vendors and sales reps facilitating productive communication and customer centric focus.


Key Account Manager

S&D Coffee, Concord, NC.

Key Account Manager Reporting to Christina Gregory, VP National C-store Distribution Manager, responsible for customer education of products and brands, volume growth and contract negotiations in 20 key c-store chain accounts from 10-100 stores in the Southeast generating over $1M GP annually. Also charged with adding additional c-store chains through both DSD and broad line distribution channels exceeding growth expectations with higher than average close rate.

▪ Customer Development-Strengthen collaborations through strategic and sustainable partnerships by developing strong relationships that last through today, unique educational and training methods, and thorough working product knowledge as their beverage expert.

▪ Train sales reps, brokers and store managers on best practices, effective merchandising, equipment handling, new product launches, current market conditions, and successful implementation of programs at store level which led to the highest YOY #'s than in 15 years prior with GP margin increase of 25%. Charged at corporate training sessions to demonstrate how differently I conduct presentations so all could learn a different POV.

▪ Category Management-Solidify partnerships by interpreting specific demographic information to recognize product viability and placement based on industry statistics generating higher revenue for both our company and customers with the right product mix;

▪ Exceeded new sales number by $10K GP in 2009 and $330K GP in 2011 to earn #1 positions in the company.


National Sales Manager

Frozen Drink Concepts, DBA Alligator Ice

National Sales Manager Reporting to Gerald Smith, CEO and owner, I traveled extensively throughout the US negotiating contracts, setting up details for distribution and training new customers on products and services. Exceeded company objectives with over $400K in new business.

▪ Sold, set-up and trained numerous full line distributors in all parts of the country including Doyle's Wholesale and Sheehan Majestic, the fastest-growing new Alligator Ice distributor of of 2006(MT and ID) representing 1/4 of total annual sales by end of 2007.

▪ Supported and trained new brokers in the Carolinas, Southeast and East Coast regions calling on distributors and chain accounts including Homefolks, Davenport, Petrey, Paulk, McLane, Hackney, Imperial, GSC, Indian Nation, Andalusia Distributing, etc.

▪ Work sales, leads, and marketing coordinating set up and tear down with teams at regional and distributor trade shows as well as NACS and AWMA.



Stewart's Cleaning Service

Provide residential and commercial cleaning services for homes, churches, and businesses in the Cullman County, Alabama area.  My parents started this business when I was 14 years old.  When they moved out of state 6 years later I ran the business while I was in college with several part-time employees. We did general cleaning, deep cleaning, strip and waxing floors, equipment & supply ordering with both daily and bi-weekly clients.


Photography, Writing, Travel, Reading, Beach Life, Scuba Diving, Real Estate Investments, Motherhood & Child Development, Motivational Strategy, and PEOPLE!



Bachelor's of Science in Communications

University of Alabama at Birmingham

Summa Cum Laude, 3.9 GPA


Aug 2015Present