Revenue / Volume negotiations to include new or renewal of annual contracts based on volumes for 15 Key Account chains in the Southeast.
Customer Development – Strengthen collaborations through strategic partnerships instead of transactional partnerships with Key Account contacts.
Training sales reps, brokers and store managers on best practices, effective merchandising, equipment handling, new product launches, current market conditions, and successful implementation of programs at store level.
Category Management - Solidify partnerships by interpreting specific demographic information to recognize product viability and placement based on industry statistics.
New Business Development - Work within our customer’s business models to create custom marketing campaigns to improve sales and product positioning.
Categorized sales literature for field use; work with other sales managers on developing best practices and streamlining procedures for marketing orders process.
Launched new hyper-caffeinated brand and Rainforest Alliance Certified blends which outperformed expectations through product sampling, brand centered promotional activities, and sourcing allied products through new vendors.
Developed unique sales presentations for use in manager’s meetings incorporating demonstration analogies for product sales objectives.
Exceeded first year BOB numbers by higher margin than in prior 15 years due to heavy marketing focus and selling in a wider variety of allied items to existing customers.
Exceeded new sales number by $150K GP to earn # 1 position in the company in 2009; Winner of the Davis Cup Award.
Exceeded new sales number by $330K GP to earn # 1 position in the company in 2012; Winner of the Davis Cup Award.
Click the following link to see me in action hosting customers and entertaining at the Nascar races in Charlotte: http://smilebox.com/playBlog/4d7a55794d6a4d774d54553d0d0a&blogview=true
Sold, set-up and trained numerous full line distributors in all parts of the country including
Doyle’s Wholesale and Sheehan Majestic, the fastest-growing new Alligator Ice distributor of
of 2006. (MT and ID).
Supported and trained new brokers in the Carolinas, Southeast and East Coast regions calling on
distributors and chain accounts including Homefolks, Davenport, Petrey, Paulk, McLane,
Hackney, Imperial, GSC, Indian Nation, Andalusia Distributing, etc.
Worked at regional and distributor trade shows as well as NACS and AWMA.
Regional Sales Manager
Increased new accounts in Ga. market from 80 to 220 within one year while
maintaining current customer base.
Tripled product sales in Ga. market through direct supervision of three
employees, distribution and warehousing.
Sold, trained and managed c-store chains: Jet Foods, Larry’s Giant Subs, Flash Foods,
Chu’s, Johnson Oil Co., Mini Foods and numerous independent retailers.
Found, recruited and trained new distributor for Ga. market who continues to
provide excellent service and grow new business as the 4th largest Alligator
Ice distributor nationwide.
Corporate contact for Southeast regional distributors, (Andalusia Dist. Co., Core-Mark –
Atlanta, Petrey Wholesale, Stewart Candy, J. F. Johnson, Homefolks),
chain accounts, (Kroger Convenience Stores, Tom Thumb,Groovin’ Noovin), and numerous
Part-time college job retailing automobiles. Participated in their top notch sales training program. Excellent customer satisfaction surveys.