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Work experience

May 2008Present

New Media Account Manager

77Agency
- Development of Web Marketing and Online Advertising strategies; - Management of SEM and Affiliation campaigns; - SEO, Social Media and Web Analytics activities.
Aug 2007Apr 2008

Business Analyst

AVIS Europe plc
Working in the Competition Team within the highly commercial department of Revenue Management at AVIS Europe (european leader in the car rental industry), I was responsible for the collection, analysis and distribution of competitors information in EAMEA regions. My key responsibilities included: • Identifying and benchmarking competitors behaviour, strategy and pricing trends; • Delivering quality, in-depth market researches and analysis on specific issues; • Accurate analysis and monitoring of competitors websites; • Proactive support to the country revenue management teams and Marketing and Communication department; • Frequent presentations and training for the new business tool that my team developed.
Sep 2005Aug 2007

Project Manager

Università degli Studi di Verona
I led a team whose objective was to plan, develope and manage the whole merchandising activity of the University of Verona (22,000 students). "Univerona Store" was opened on September 2006. http://www.store.univr.it
May 2005May 2007

Sales and Brand executive

HP Italy - Praesidium s.p.a.
In charge of sales and promotion of HP brand and products within major IT retailers in north-east area of Italy.
Jan 2003Jun 2003

Junior Account Manager

ItalianStile s.c.a.r.l.
Internship with both commercial and administrative role at a design jewellery manufacturer.

Education

20042007

Master's Degree

Università degli Studi di Verona
Dissertation: "Alternative Marketing: a postmodern insight. Evolution, trends and case studies". Final mark: 110/110 with Honors.
20032004

Administración y Dirección de Empresas

Universitat de València
E.U. Erasmus project in Valencia, Spain
20002004

Bachelor's Degree

Università degli Studi di Padova
19952000

"A" grade

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