Work experience

Work experience
May 2008 - Present

New Media Account Manager

- Development of Web Marketing and Online Advertising strategies; - Management of SEM and Affiliation campaigns; - SEO, Social Media and Web Analytics activities.
Aug 2007 - Apr 2008

Business Analyst

AVIS Europe plc
Working in the Competition Team within the highly commercial department of Revenue Management at AVIS Europe (european leader in the car rental industry), I was responsible for the collection, analysis and distribution of competitors information in EAMEA regions. My key responsibilities included: • Identifying and benchmarking competitors behaviour, strategy and pricing trends; • Delivering quality, in-depth market researches and analysis on specific issues; • Accurate analysis and monitoring of competitors websites; • Proactive support to the country revenue management teams and Marketing and Communication department; • Frequent presentations and training for the new business tool that my team developed.
Sep 2005 - Aug 2007

Project Manager

Università degli Studi di Verona
I led a team whose objective was to plan, develope and manage the whole merchandising activity of the University of Verona (22,000 students). "Univerona Store" was opened on September 2006.
May 2005 - May 2007

Sales and Brand executive

HP Italy - Praesidium s.p.a.
In charge of sales and promotion of HP brand and products within major IT retailers in north-east area of Italy.
Jan 2003 - Jun 2003

Junior Account Manager

ItalianStile s.c.a.r.l.
Internship with both commercial and administrative role at a design jewellery manufacturer.


2004 - 2007

Master's Degree

Università degli Studi di Verona
Dissertation: "Alternative Marketing: a postmodern insight. Evolution, trends and case studies". Final mark: 110/110 with Honors.
2003 - 2004

Administración y Dirección de Empresas

Universitat de València
E.U. Erasmus project in Valencia, Spain
2000 - 2004

Bachelor's Degree

Università degli Studi di Padova
1995 - 2000

"A" grade

Liceo Scientifico