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Summary

Negotiation with customers and sales networks management for Italian and foreign markets with experience in the lighting business. The activity of Marketing Manager offers me a vision in terms of product mix, product positioning and life cycle planning. The multi-sector experience pursued in different contexts let me to develop abstraction and analysis skills, aimed to seize the critical success factors and the driver of richness of a business. I learnt to adopt appropriate leadership styles throught the experience in management of working teams and sales people.

Work experience

Temporary manager per PMI; Consulente di Direzione

Freelance

Strategic Consulting, including business plan & sales strategy development.Development of new sales models and Value Chain integrationBrand development and Marketing strategiesProject manager for "SENSI&DESIGN" startup in the Lighting Market

Nov 2002Dec 2006

Sales & Marketing Manager

Esse-ci srl

Business: manufacturing of technical and architectural lighting fixtures. Job: Sales network and key clients management; strategic marketing manager; part of team for the product development; Brand development.

May 2000Nov 2002

Marketing Consultant -Partner

Binario snc

Consulting activity for Small Business companies in strategic Marketing and IT (mainly web site and intranet projecting/realization). During this occupation I have been working in different businesses, in particular fashion, furniture, lighting and mecchanic. As consultant, I enjoyed the opportunity of teaching at Organizations and Companies of national relief

Jan 1999Dec 2000

Export e Marketing Manager

Esse-ci srl

Export Manager:

Ho gestito e sviluppato il portafoglio clienti esteri nel perseguimento degli obiettivi definiti con la Direzione Commerciale.

Marketing:

Marketing operativo e partecipazione attiva alla definizione del Marketing Mix

May 1997Dec 1998

Sales Director's Assistant

Business: petfood production.Job: I assisted the Commercial Director in defining budgets and managing the sales network both for the petfood specialists and the retail market. I realized some in-store promotion and implemented a trade marketing control system.Previously I had been working in the export dept. carrying out the order management, the customer service, as well as the logistics, custom and sanitary formalities.

Education

Oct 2005Sep 2007

eMBA

CUOA

Executive Master in Business Administration (skills achieved: Strategy, Marketing, Finance, Control, HR, Operations, SMI management)

Oct 1998Jun 1999

Post lauream course in Internationa Marketing

Università degli Studi di Padova

Dissertation: “L’Information Technology nella PMI, nuove strategie di Marketing nell’era della Globalizzazione”