Alberto Cappellari

Alberto Cappellari


Negotiation with customers and sales networks management for Italian and foreign markets with experience in the lighting business. The activity of Marketing Manager offers me a vision in terms of product mix, product positioning and life cycle planning. The multi-sector experience pursued in different contexts let me to develop abstraction and analysis skills, aimed to seize the critical success factors and the driver of richness of a business. I learnt to adopt appropriate leadership styles throught the experience in management of working teams and sales people.

Work History

Work History

Temporary manager per PMI; Consulente di Direzione


Strategic Consulting, including business plan & sales strategy development.Development of new sales models and Value Chain integrationBrand development and Marketing strategiesProject manager for "SENSI&DESIGN" startup in the Lighting Market

Nov 2002 - Dec 2006

Sales & Marketing Manager

Esse-ci srl

Business: manufacturing of technical and architectural lighting fixtures. Job: Sales network and key clients management; strategic marketing manager; part of team for the product development; Brand development.

May 2000 - Nov 2002

Marketing Consultant -Partner

Binario snc

Consulting activity for Small Business companies in strategic Marketing and IT (mainly web site and intranet projecting/realization). During this occupation I have been working in different businesses, in particular fashion, furniture, lighting and mecchanic. As consultant, I enjoyed the opportunity of teaching at Organizations and Companies of national relief

Jan 1999 - Dec 2000

Export e Marketing Manager

Esse-ci srl

Export Manager:

Ho gestito e sviluppato il portafoglio clienti esteri nel perseguimento degli obiettivi definiti con la Direzione Commerciale.


Marketing operativo e partecipazione attiva alla definizione del Marketing Mix

May 1997 - Dec 1998

Sales Director's Assistant

Business: petfood production.Job: I assisted the Commercial Director in defining budgets and managing the sales network both for the petfood specialists and the retail market. I realized some in-store promotion and implemented a trade marketing control system.Previously I had been working in the export dept. carrying out the order management, the customer service, as well as the logistics, custom and sanitary formalities.


Oct 2005 - Sep 2007



Executive Master in Business Administration (skills achieved: Strategy, Marketing, Finance, Control, HR, Operations, SMI management)

Oct 1998 - Jun 1999

Post lauream course in Internationa Marketing

Università degli Studi di Padova

Dissertation: “L’Information Technology nella PMI, nuove strategie di Marketing nell’era della Globalizzazione”