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Alberto Ponto

Professional Objective: Develop skills in marketing, focusing on project management, brand building & development. 


The Hershey Company - Mexico

Dec '15Present

Marketing Intern

Direct report to the Brand Manager for the Line Extensions of Pelon Pelo Rico Brand. Project leader with cross-functional teams for product launches & new packtypes for different channels of distribution. Market analysis, business opportunities identification, sales report & analysis for executive decisions. Development of brand assessment's and plans for executive decisions. Experience working hand in hand with agencies for BTL activities & advertising.

Consultores Barba Morales

Aug '14'Oct '14

Accounting intern

Capturing diary entries for enterprises of different industries. Support & activities of an accounting clerk.


Tecnológico de Monterrey, Campus Guadalajara

Aug '12Present

Bachelor in Marketing - Student in its 8th semester.

- Highest grades of the marketing class Jan - May '15


CreceCamp 2015

Jan '14Jul '15

Volunteer Coordinator at CreceCamp 2015 & Finance in 2014

Responsible of planning & execution of fund raising activities and budget management for cross-functional teams. Afterwards, responsible for recruitment and team building for volunteers. CreceCamp is a summer camp for people with disabilities that takes place in the Monterrey Institute of Technology and  Higher Studies, Campus Guadalajara.



Jan '16May '16

New Product launch Research

Quantitative Market Research for understanding potential buyers & consumers for a new product


Aug '15Dec '15

Local Bank Market Research

Involved in a qualitative & quantitative market research for a local bank, which was looking for insights in order to take an executive decision.

VP Puntos Suspensivos

Aug '11Dec '11

VP of a Literature Student Group

VP of a Student Group who looked forward to increase reading habits in school community, as well as social work with kids for the same purpose.



Toefl with 640 points


DELF B1 with 88 points

Databases & Excel

Nielsen, ISCAM & profficient in Excel