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Alberto Ponto

Professional Objective: Develop skills in marketing, focusing on project management & brand building. 


The Hershey Company - Mexico

Dec 15'Present

Marketing Intern

Intern in Pelon Pelo Rico line extensions (Brand value of >200M MXN) giving support
to the ABM. Skills: project management, product launch & packtype development, results analysis & executive presentations, as well as coordination with agencies for BTL activities.

Consultores Barba Morales

Aug 14'Oct 14'

Accounting intern

Assisting with the recording of business transactions.


Tecnológico de Monterrey, Campus Guadalajara

Aug 12'Present

Bachelor in Marketing - Student in its 8th semester.

- Highest grades of the marketing class Jan - May 15'


CreceCamp 2015

Jan 15'Jul 15'

Volunteer Coordinator at CreceCamp 2015

Coordinator In charge of the team responsible for recruiting at CreceCamp 2015,  a summer course for people with disabilities, which takes place at Tecnológico de Monterrey, Campus Guadalajara.

CreceCamp 2014

Jan 14'Jul 14''

Finance Coordinator at CreceCamp 2014

In charge of the team who  had the goal to gather funds for the course & managed the budget for every part of the course.



Jan 16'May 16'

New Product launch Research

Quantitative Market Research for understanding potential buyers & consumers for a new product


Aug 15'Dec 15'

Local Bank Market Research

Involved in a qualitative & quantitative market research for a local bank, which was looking for insights in order to take an executive decision.

VP Puntos Suspensivos

Aug 11'Dec 11'

VP of a Literature Student Group

VP of a Student Group who looked forward to increase reading habits in school community, as well as social work with kids for the same purpose.



Toefl with 640 points


DELF B1 with 88 points