SeniorDIRECT-TO-CONSUMER MARKETING Professional
Dynamic direct and digital marketing CRM leader with the strategic vision and solid track record to address complex consumer marketing challenges for Fortune 500 companies, global agencies and top retailers.Recognized for multi-million dollar revenue gains through building state-of-the-art CRM systems and segmenting customer databases to identify most profitable customers and prospects.Unique marriage of marketing, client service, operations, technical and people skills. Visionary strategy combined with flawless project execution that is consistently on target, on time, and on budget. Academic credentials include an MBA in Marketing, along with a Six Sigma Black Belt certification.
·Generated $70M in incremental online/offline sales revenue by developing a new CRM system for a premier retailer, which matched the right customers with the appropriate offers and creative.
·Rebuilt and re-launched 7 retail websites, introducing organic and paid search, affiliate marketing programs and dynamic and segmented CRM-driven email programs, resulting in growth of 18-25%.
·Launched retail loyalty program for the nation’s largest athletic footwear retailer, which generated ROI of over 200% with incremental revenue of $48M.
·Revamped and restructured annual strategic planning process for a leading financial services company; received company’s highest award given to ½; of 1% of 90,000 employees
CORE LEADERSHIP COMPETENCIES
Direct & Database Marketing Expertise – Mastery of CRM – Internet Strategy and Proficiency, Including Search Engine Marketing and Paid Search, Email and Affiliate Marketing – Loyalty Program Development – Running Client Side Relationships
Project and Program Management – Solid Financial and Analytical Skills – Advanced Customer Segmentation and Targeting – Advanced Analytics – Managing Across Multiple Brands