Alan Randall Steinberg, Principal of the Valence Group, Inc., has developed impressive skills as a professional in strategic communications. Steinberg has a unique combination of nonprofit, government, and private sector experience, and has applied his talents to the needs of clients in a wide variety of fields. When he established the Valence Group, Alan Randall Steinberg became his own client, incorporating and branding the new enterprise. Steinberg built his interest and expertise in public affairs during his undergraduate years at Franklin and Marshall College in Lancaster, Pennsylvania, where he earned a degree in government. He built on that foundation by earning his Juris Doctor from Tulane Law School. Steinberg began his career in communications as Assistant Director of the Anti-Defamation League (ADL) in Los Angeles, where he increased public awareness of the organization and its mission, and served as an ADL spokesperson when dealing with local and national media. Following his service at ADL, Alan Randall Steinberg joined Los Angeles Mayor Richard Riordan's Office of Economic Development, helping to redevelop dormant manufacturing sites in underserved parts of the city, creating approximately 1,500 new jobs. Alan Randall Steinberg entered the private sector in 2001, advocating on behalf of his clients with local and state governments and agencies, and also developing public relations strategies to increase their market share. He also developed and implemented communication strategies for nonprofit clients that gained them wider public attention and political support. Steinberg volunteers his time with Bet Tzedek Legal Services' Conservatorship Clinic and UCLA's Jonsson Cancer Center Foundation.