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Anders Långsved 


Top skills

Gaining market share

Knows how to set the strategy, to execute and to grease the sales & marketing machinery proper. Prefers to restructure ways of working, thus increasing both customer satisfaction and operational efficiency at the same time, to drive both top and bottom line.

Building performance teams
Always starting by getting the right people on the bus: management that take responsibility and lead by example. Then making sure all actions are aligned with set strategy.
Improving customer experience 

Has worked with user experience and customer satisfaction throughout his career - analog as well as digital.

Work History

Oct 2014Present

Director Sales & Delivery, Business

Tele2 Sweden

Heading Sales, Delivery and Customer Service for Tele2's B2B customers, leading 600 FTE:s, member of Swedish leadership team.

  • Awarded B2B operator of the year in 2015
  • Fastest mobile market share growth in the market, from 14 to 18%
  • Closing the customer satisfaction gap to the incumbent to from 6 to 1%
  • Increasing the department's Leadership Satisfaction Index from 75 to 81% and Engagement Index from 82 to 85%
Jan 2012Oct 2014

Commercial Director, Business

Tele2 Sweden
Heading Product Marketing, Direct and Indirect Sales & Marketing Communications for Tele2's B2B segments, leading 300 FTE:s. Member of Swedish leadership team. P&L responsible for $400M. 

  • Increasing EBITDA by >15% whilst gaining market share
  • Setting all time high in brand consideration and winning several marketing awards (eg. Swedish "100-wattaren" & "Guldägg")
  • Responsible for the launching Sweden's fastest growing mobile cloud PBX solution "Tele2 Växel"
Jan 2010Jan 2012

Director of Sales & Marketing, Business

Tele2 Austria
Heading Product Marketing & Sales & for Tele2's B2B segments, leading 60 FTE:s, member of Austrian leadership team. P&L responsible for $75M. 

  • Turning around a ten year negative market share trend whilst increasing EBITDA by >20%
  • Complete restructuring of the Large Accounts sales department
  • Redesign of order to billing-process to gain operational efficiency and increase customer satisfaction
Sep 2006Dec 2009

European Business Sales Manager

Tele2 Group
Responsible for growing B2B sales across all products and all 11 countries with Tele2 presence, acting as an internal consultant and best practice advocate.

  • Completed >20 improvement projects, including Go-to Market tuning programs, implementation, compensation plan design, best practice compilations and market entry analysis
  • Throughout awarded the highest annual grades from  the local opcos
Aug 2000Apr 2006

Sales Manager / Product Marketing Manager

Argogroup (now part of Ascom)

Part of the team taking Argogroup from an idea to a Mobile World Congress award winning company, subsequently acquired by Ascom. Three different positions: Channel Sales Manager, Account Manager and Product Marketing Manager.

  • Driving C-level sales across all Europe, North America & Russia selling to companies such as Vodafone, Teliasonera & Telstra
  • Successful in negotiating a channels sales agreement with Ericsson and Mercury Interactive (acquired by HP in 2006), worldwide
Aug 1999Jul 2000


Swedish-American Chamber of Commerce, NYC, USA
Assisting Swedish companies with market studies and entry in the USA.
Jun 1997Mar 1998

Project Manager

Project Manager at the forerunner in the Swedish Digital community during the early days of commercial Internet.



Civilekonom / Master of Science in Business & Economics

Stockholm School of Economics
Major in Organization and Leadership
Aug 1998Dec 1998

Exchange student

Melbourne Business School, University of Melbourne
Exchange student
Jan 1993May 1993

French studies / DELF & DALF

C.A.R.E.L Royan / University of Poitiers
Aug 1992Dec 1992

German studies

Collegium Pallatinum Heidelberg / Schiller University
Aug 1989Jun 1992

Technical high school

Åva Gymnasium